The Opportunity
We are seeking an experienced and commercially driven Senior Account Executive to lead enterprise sales efforts focused on acquiring new law firm clients across the UK. This is a strategic, consultative sales role focused on managing complex buying cycles and building relationships with senior stakeholders across top-tier and mid-market law firms. You will take ownership of the full sales process from prospecting through to close.
Key Responsibilities:
New Business Development
- Drive new logo acquisition across UK law firms, targeting top 200 and mid-market firms.
- Develop and execute territory plans focused on generating pipeline and closing new business opportunities.
- Identify and engage senior decision-makers including Managing Partners, Heads of Litigation, Innovation Directors, Knowledge Managers, CIOs, and Legal Operations leaders.
- Build outbound prospecting strategies through networking, referrals, strategic outreach, and industry engagement.
Enterprise Sales Execution
- Manage the full sales cycle from discovery through product demonstrations, commercial negotiation, procurement, and close.
- Lead consultative sales conversations focused on understanding law firm operational challenges and aligning our solutions to business outcomes.
- Navigate complex multi-stakeholder enterprise sales processes within law firms and legal organisations.
- Build and manage a strong pipeline capable of consistently achieving revenue targets.
Strategic Relationship Building
- Establish trusted relationships with senior stakeholders across law firms and legal technology buying committees.
- Become a subject matter expert
- Represent us at legal technology events, conferences, and industry networking opportunities.
Cross-Functional Collaboration
- Work closely with Sales Engineering, Customer Success, Marketing, and Product teams to deliver a strong customer buying experience.
- Collaborate internally on account strategy, competitive positioning, and go-to-market initiatives.
- Maintain accurate forecasting, pipeline hygiene, and opportunity management within CRM systems.
Market Expertise
- Stay informed on developments within legal technology and law firm innovation strategies.
- Understand the evolving challenges facing law firms.
- Provide market intelligence and competitive feedback to leadership.
Requirements:
- 5+ years experience in enterprise SaaS sales or strategic B2B technology sales.
- Proven track record exceeding quota in a full-cycle Account Executive or Senior Account Executive role.
- Experience selling into law firms or the wider legal sector is strongly preferred.
- Background selling legal technology, document management software, workflow automation, enterprise SaaS, or other complex software solutions.
- Experience managing six-figure and multi-year enterprise software deals.
- Strong consultative selling and discovery skills with the ability to engage senior decision-makers.
- Comfortable managing long and complex enterprise sales cycles.
- Excellent commercial negotiation and closing capabilities.
- Strong pipeline generation and outbound prospecting ability.
- Experience using Salesforce or similar CRM platforms.
Preferred Experience:
- Experience selling to top UK law firms.
- Existing network within UK law firms or legal technology buying communities.
- Experience working within high-growth SaaS environments.
Key Success Metrics:
- Achievement of quarterly and annual new business revenue targets.
- Growth in pipeline generation and qualified opportunities created.
- Successful acquisition of new law firm clients across the UK market.
- Strong forecast accuracy and disciplined sales execution.
- Development of strategic relationships across key legal industry stakeholders.
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