Head of Sales

Company: New Chapter Consulting
Apply for the Head of Sales
Location: London
Job Description:

Head of Sales | Luxury Spirit Brand | London

A rare opportunity to shape the UK success story of an internationally acclaimed ultra-premium spirits brand.

We are seeking an exceptional Head of Sales to lead the growth of a prestigious, award-winning luxury drinks brand across London’s most influential hospitality venues in London.

It’s an opportunity for a well-connected industry professional to become the driving force behind a young, but highly regarded premium spirit brand, building relationships with the best on-trade venues in London

The Role

You will:

  • Secure listings within London’s most prestigious bars, restaurants and luxury hotels.
  • Create advocacy and excitement around the brand through tastings, events and industry engagement
  • Identify iconic venues and strategic partnerships that elevate brand visibility and desirability
  • Lead commercial growth while maintaining impeccable premium brand standards.
  • Work with the Founder to develop a strategy for the UK on-trade and, in time, grow and manage a small team

Who We’re Looking For

You are likely to have:

  • 5+ years’ experience within premium drinks sales
  • An outstanding network across London’s premium on-trade sector.
  • A proven ability to win influential accounts and create long-term partnerships.
  • Strong credibility with hospitality professionals and opinion leaders
  • An entrepreneurial mindset and the ability to thrive in a high-autonomy environment
  • You must be London based

Why This Opportunity?

This role offers the chance to represent a relatively new but exciting luxury spirit brand with outstanding credentials and ambitious growth plans. You will play a pivotal role in establishing the brand within the UK’s most respected hospitality destinations while working directly with the founder to shape long-term success.

Posted: July 5th, 2026