POSITION OVERVIEW
Embrace the RL Way and drive positive behaviours around the cultural focus areas. Deliver the business initiatives to support the brand business vision and increase productivity. Lead & develop the team to deliver the RL Selling Culture. Execute the Brand Presentation guidelines to further enhance the RL Selling Culture.
ESSENTIAL DUTIES & RESPONSIBILITIES
Key responsibilities
- Exceed sales and profitability targets
- Deliver sales and profitability through key metrics: sales, conversion & unit per transaction
- Deploy resource to match skill/experience & customer requirements
- Adopt tools & processes to improve employee efficiency & increase productivity
- Understand and support budgetary requirements to increase the store profitability
- Manage & maintain a safe working environment for customers and employees
- Maintain compliance of all company policy & procedures including health and safety and employment legislation
- Partner with the operations manager and implement action plans to minimize shrink and improve store compliance
Leadership
- Manage and inspire the team to deliver results by driving the RL Selling Culture
- Communicate, engage and energize the team to maximize performance service metrics e.g. employee survey, foresee results
- Hire, coach and develop a high performing team to deliver outstanding results
- Manage talent talks and appraisals and provide regular constructive feedback
- Recognize and reward great service and performance
- Manage teams adherence to the brand dress & grooming standards to ensure representation as brand ambassadors
RL Selling Culture
- Lead by example and coach the team to deliver the RL Selling Culture model to an exceptional level.
- Deliver Briliiant Briefings that focus on the RL Selling Culture
- Create a customer first culture within all store activities
- Observe, coach and share product knowledge coach selling skills to drive key metrics: sales, conversion and units per transaction
- Optimize opportunities to increase sales, customer data capture & increase customer loyalty
Brand presentations and Operational Efficiency
- Deliver brand visual proposition guidelines are executed to an exceptional level
- Influence the visual presentation strategy through commercial thinking
- Build brand understanding coaching team with visual mechanizing skills
- Provide feedback & ideas to influence product presentation & product ranging to increase sales
- Ensure 100% retail standards are consistently maintained
- Demonstrate a good understanding of product seasonality, concepts, key volume lines to support the commercial actions & drive sales.
EXPERIENCE, SKILLS & KNOWLEDGE
Competencies
- Work autonomously and give proactive guidance to team in a fast paced and dynamic environment
- Lead and empower the team to put the consumer at the heart of what they do
- Consistently demonstrates the RL Way and Cultural Focus Area’s
- Excellent sales skills (actively engage with customers to promote sales and offer best in class shopping experience)
- Coach and lead team to provide exceptional performance
- Able to prioritize work load, meet tight deadlines and specified standards
- Excellent organizational, planning and time management skills
- Ability to manage and implement change
- Excellent communication skills and the ability to engage, motivate and influence direct team and others
- Commitment to their own continuous development and supporting others
- Required language: English + local language
- Computer skills: MS Office
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