Welcome to a culture that values integrity, empathy, and shared enthusiasm. At Workday, we’re obsessed with making hard work pay off for our people, customers, and the world. As a leading AI platform for managing people, money, and agents, we shape the future of work so teams can reach their potential and focus on what matters most.
About the Team
The Workforce Management and Payroll Product Marketing team strategically represents Workday’s workforce management and payroll products globally. We drive differentiated positioning with prospects, customers, and analysts, ensuring our field teams can tell a clear, compelling story. Next year, we will launch new offerings that deliver on our agentic AI vision and expand our global coverage, equipping sales to position payroll effectively and driving alignment across all teams involved in payroll GTM.
About the Role
As the Principal Product Marketing Manager, Payroll, you will facilitate the go‑to‑market strategy for our payroll products, focusing on launching our latest AI innovations. You will translate our agentic and AI‑enabled payroll vision into practical value for global buyers.
Responsibilities
- Evolve market and competitor research by leveraging AI‑driven insights to inform real‑time GTM recommendations and messaging pivots.
- Research and analyze competitor and market dynamics, applying findings to messaging and GTM recommendations.
- Partner with Product and Sales to articulate how Workday’s AI and automation capabilities solve traditional payroll complexities.
- Facilitate the creation of presentations, programs, marketing assets, and sales materials tailored to buyer audiences, analysts, and influencers.
- Ensure go‑to‑market strategies and plans deliver high impact in unison with integrated marketing teams.
Basic Qualifications
- 8+ years of experience in B2B SaaS product marketing, with a proven ability to lead complex portfolios like HCM or Payroll.
- Expert at building trusted relationships with senior leaders and driving alignment across a matrixed, global organization.
- Skilled at turning intricate concepts into clear, differentiated narratives that highlight the transition from manual processing to automated, agentic workflows.
- Ability to explain the “how” behind product features to non‑technical audiences.
Other Qualifications
- Experience working with global payroll software, services, or aggregators in a sales, marketing, or related capacity.
- Proven ability to navigate the complexities of multi‑country payroll and payroll buyer challenges.
- A track record of not just creating marketing plans, but optimizing the marketing process—specifically through the pilot or adoption of AI tools to increase team efficiency.
- Highly confident public speaker with the ability to serve as a primary product evangelist with executives, industry analysts, and large audiences at marquee events.
Pay Transparency
Base salary range: €96,000 EUR – €144,000 EUR for Ireland. Salary is based on relevant experience, skills, and business need. This role may be eligible for the Workday Bonus Plan, a role‑specific commission/bonus, and annual refresh stock grants awarded by Workday Inc.
Flexible Work
We combine the best of both worlds: in‑person time and remote. We require at least 50% of our time each quarter in the office or with customers, prospects, and partners, providing flexibility to tailor schedules to individual needs while fostering connection.
Equal Employment Opportunity Statement
Workday is an Equal Opportunity Employer. Pursuant to applicable Fair Chance laws, Workday will consider qualified applicants with arrest and conviction records. Workday welcomes individuals with disabilities and protected veterans, and is committed to providing an accessible and inclusive hiring experience. If you require assistance or an accommodation at any point, please contact accommodations@workday.com.
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