SEO Assistant Manager

What’s in it for you

Working at M&S means being part of something bigger – helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing. Here are just a few of the benefits that make working here even more rewarding:

• 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
• Competitive holiday allowance with the option to buy more
• Discretionary bonus schemes linked to your performance and ours
• Strong pension and life assurance to help plan for the future
• Tailored induction and training to support your development from day one
• Exclusive perks and savings through our M&S Choices portal
• Market-leading family policies, including parental, adoption and neonatal leave
• 24/7 wellbeing support, including virtual GP access and mental health services
• One paid volunteer day a year to support a cause that matters to you

What you’ll do

The role of SEO Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.

• Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performanceacross Fashion, Home & Beauty
• Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs
• Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies
• Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making
• Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches
• Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
• Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
• Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
• Contribute to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
• Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.

Who you are

• Demonstrable experience working within SEO teams or agencies
• Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on‑page factors that influence organic visibility
• Good understanding of ecommerce page types and how each can be optimised for SEO
• Strong organisational skills, with the ability to manage multiple projects and large‑scale content and data sets
• Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar
• Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders
• Data‑driven approach; able to support recommendations with insight and monitor performance impact
• Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly
• Desirable: Understanding of how content influences consumer behaviour and engagement
• Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance

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