The Role
We are looking for a dynamic, detail-oriented and hands on Product Marketing Manager to join our marketing team. Sitting as an intersection between product, sales, customer success and marketing, this role would support product positioning, launches and go to market (GTM).
You’ll be responsible for translating software, AI and solution capabilities into compelling value propositions that resonate with customers and help our commercial teams win.
Working closely with Product Management and the GTM team, you’ll help shape go-to-market strategies, deliver successful product launches, develop sales enablement materials, execute product and solution campaigns and help build our voice in the market and with target audiences.
Experience within B2B SaaS is essential. Experience within Construction and Property Technology (PropTech), or a related industry would be highly advantageous.
What are we looking for?
We want a product marketing specialist that be responsible for and deliver the following:
Product / Solution Positioning & Messaging
- Develop compelling product positioning and messaging for each solution.
- Clearly articulate customer value propositions across target industries and personas.
- Create differentiated messaging against competitors.
- Ensure consistency across all customer touchpoints.
Go-to-Market Execution
- End-to-end go-to-market planning for product and solution launches, as well as product releases.
- Coordinate launch activities across Product, Marketing, Sales and Customer Success.
- Define launch objectives, messaging, content and enablement plans.
- Measure launch success and identify opportunities for improvement.
Sales Enablement
- Create high-quality sales collateral including:
- Sales presentations
- One-pagers
- Brochures / Booklets
- Papers
- Positioning / messaging documents
- Customer case studies
- Competitive comparison guides
- Battlecards
- Support commercial teams in articulating product / solution value.
Customer & Market Insight
- Support customer research by gathering insights from:
- Customers
- Prospects
- Sales teams
- Customer Success
- Industry trends
- Conduct market and competitor analysis.
- Share actionable insights that influence product strategy and marketing.
Product Adoption
- Develop messaging that supports feature adoption and customer expansion.
- Measure product engagement and identify opportunities to increase customer value.
Content & Thought Leadership
Work alongside the marketing team to produce:
- Product webpages
- Launch campaigns
- Product videos
- Webinars
- Customer stories
- Solution guides
- Industry thought leadership
- Analyst and media content
Cross-functional Collaboration
Build strong relationships across:
- Product Management
- Sales
- Customer Success
- Marketing
- Executive Leadership
What we Offer?
Zutec has a fantastic benefits package which is regularly reviewed and updated. Our benefits cover health and wellbeing, culture and career development. Some of our benefits include:
- Private healthcare
- Life Assurance
- Cycle to work scheme
- Enhanced Maternity/Paternity Leave
- Employee Assistance Programme
- Annual bonus opportunity
- Professional studies subscription
- Hybrid working
- Summer and winter company parties
- A very competitive holiday allowance
- Charity and volunteering days
- Access to mental health first aiders
- Company Pension scheme
#J-18808-Ljbffr…