Product Marketing Manager – Developer Ecosystem

Product Marketing Manager – Developer Ecosystem

Location: London, United Kingdom (Hybrid)

We are hiring a Product Marketing Manager focused on the Developer Ecosystem to lead positioning, messaging, and go-to-market strategy for FineReader Product Line, ABBYY’s Document Parser and SDK.

This role is responsible for making ABBYY top‑of‑mind within the developer ecosystem, with Fine Reader as the primary growth vehicle. Focus is developer visibility, technical credibility, ecosystem presence, and long-term category influence.

Job Responsibilities:

• Own core messaging and positioning for FineReader Product Line, tailored to technical buyers, architects, and developers.
• Translate technical capabilities into compelling value narratives without oversimplification.
• Define differentiation versus competing Document Parsers / SDKs and open‑source alternatives.
• Maintain up‑to‑date battlecards and competitive briefs relevant to developer decision‑making in unison with Competitive Intelligence.
• Develop and execute a strategy to increase awareness and credibility within developer communities.
• Partner with Engineering to identify priority channels (GitHub, Stack Overflow, technical blogs, conferences).
• Define a presence strategy for technical events and developer‑focused conferences.
• Ensure FineReader is visible in relevant ecosystem conversations (AI SDKs, OCR, IDP, Document Parsers, document processing pipelines).
• Drive creation of developer‑oriented content including technical blogs, solution briefs, use‑case deep dives, benchmarks, and architecture guidance.
• Collaborate with Engineering and Product Management to ensure documentation aligns with market positioning and is easy to navigate.
• Ensure messaging consistency across documentation portals, landing pages, and code repositories.
• Partner with Growth Marketing to design campaigns targeting developers and technical decision‑makers.
• Define ICP segmentation for Parser and SDK buyers (ISVs, enterprise development teams, system integrators).
• Support pricing and packaging clarity for consumption models.
• Align messaging with broader ABBYY Document AI and Process AI narratives without diluting technical precision.
• Gather structured feedback from developers, partners, and technical customers.
• Monitor competitor releases and roadmap evolution.
• Feed ecosystem insights back into Product to influence roadmap priorities.

Job Requirements:

• 5–8 years of experience in Product Marketing, Developer Marketing, or Technical Marketing within B2B SaaS or Enterprise AI.
• Strong technical literacy (APIs, SDKs, cloud environments, developer workflows).
• Ability to communicate effectively with both engineers and commercial stakeholders.
• Experience with marketing APIs, SDKs, or developer platforms is highly preferred.
• Demonstrated ability to operate in fast‑moving, technical environments.
• Clear writing skills and structured thinking.

Benefits:

• Hybrid or remote work options.
• Private health insurance.
• Private pension contributions (up to 5% employees and 4% employers).
• Volunteering time off: 2 days per year.

ABBYY is an Equal Employment Opportunity employer that values the strength that diversity brings to the workplace.

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