Sales Development Representative

A central role within the sales engine, owning CRM integrity, lead flow, and pipeline discipline.

You’ll ensure the right opportunities reach the right people at the right time, driving focus, efficiency, and conversion across the team.

Key Responsibilities

CRM & Data

• Own CRM accuracy, cleanliness, and segmentation
• Maintain structured, usable data across the funnel
• Monitor and improve CRM health
• Keep focus on high-value, high-probability deals
• Prevent pipeline overload and inefficiency

Lead Management

• Route leads based on readiness, timing, and capacity
• Ensure all leads are tracked and actioned
• Eliminate lead stagnation

Campaign Follow-Up

• Own follow-up of marketing-generated leads
• Ensure engagement within 5 working days
• Re‑engage warm prospects via LinkedIn Sales Navigator / Cognism
• Act as a structured partner to BDDs
• Drive prioritisation and consistent execution
• Improve sales discipline and focus

Reporting

• Track and report on:
• Lead activity and conversion
• Follow‑up performance
• CRM health and pipeline quality
• Identify areas for improvement

What Success Looks Like

• Controlled, high‑quality pipelines
• Leads followed up within 5 days
• Clean, fully segmented CRM
• No warm leads lost or unmanaged

Requirements

• CRM experience (Salesforce, HubSpot or similar)
• Strong organisation and attention to detail
• Comfortable working with data and reporting
• Clear communication and stakeholder confidence
• B2B, SaaS, or commercial environment experience
• Understanding of sales funnels and opportunity management

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