Vice Principal – Student Recruitment & Marketing

About the Role

DN Colleges Group is seeking an exceptional and strategic leader to join our Senior Leadership Team as Vice Principal – Student Recruitment & Marketing. This pivotal role is responsible for shaping and delivering a long‑term vision for student growth, brand positioning and market engagement across our further and higher education provision. The Vice Principal will lead a high‑performing function that drives recruitment across 16–18, adult, apprenticeships and higher education, ensuring an outstanding and seamless journey from first enquiry through to enrolment.

Key Responsibilities

• Provide strategic leadership for student recruitment, admissions and marketing across the Group.
• Develop and deliver a multi‑year recruitment and marketing strategy aligned to curriculum and financial priorities.
• Lead and optimise recruitment pipelines, digital channels, campaigns and CRM systems to maximise conversion and growth.
• Oversee the delivery of a sector‑leading customer journey from enquiry to enrolment.
• Build and maintain strong partnerships with schools, employers, universities and key stakeholders.
• Act as a senior ambassador for the Group at regional and national level.
• Drive performance through data‑led decision making, KPIs and forecasting models.
• Lead and develop high‑performing teams, fostering a culture of innovation, accountability and continuous improvement.

Essential Criteria

• Proven track record of delivering successful marketing or recruitment strategies that drive measurable growth.
• Significant senior leadership experience within a complex organisation, including budget responsibility.
• Strong strategic, analytical and data‑driven decision‑making capability.
• Excellent communication and influencing skills, with the ability to engage at executive level.
• Experience leading and developing high‑performing teams through change and transformation.

Benefits

• Competitive salary
• 35 bookable annual leave days, bank holidays, and 2 weeks off at Christmas
• Professional development opportunities
• Access to same‑day GP appointments, high street discounts, discounted hair and beauty treatments, electric car scheme
• On‑site gym and florist (site dependent)
• Access to our in‑house food hall & coffee shops

Additional Information

• Safer Recruitment: We will conduct social media checks on shortlisted candidates and perform enhanced DBS checks before employment starts.
• Right to Work: Applicants must be authorised to work in the UK. Sponsorship is not available.

Closing date: 14th July 2026

Interview dates: 4th and 5th August

Contact: staff.recruitment@dncolleges.ac.uk

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