Job Title: Head of Marketing
Location: Kendal, Cumbria
Salary: £47,000 – £52,500 per annum
Role: Permanent – Full time
An ambitious and growing business is looking to appoint a commercially focused Head of Marketing to take full ownership of its marketing strategy and performance. This is a high‑impact role where you’ll drive revenue, customer acquisition, and retention through data‑led, performance marketing. You will lead from the front—turning insight into action and delivering measurable growth.
Key Responsibilities
- Own and deliver the marketing contribution to revenue, pipeline, and profitability
- Execute growth strategies aligned to wider business objectives
- Manage and optimise marketing budgets with a focus on ROI and performance
- Build a data‑driven marketing engine with testing, optimisation, and clear reporting
- Own key metrics including CAC, LTV, conversion rates, and attribution modelling
- Lead multi‑channel acquisition strategies: paid media, SEO, email, partnerships, and content
- Drive campaign planning, execution, and performance analysis across the full funnel
- Develop insight‑led, targeted campaigns based on customer and market data
- Partner with senior stakeholders and commercial teams to align on targets and delivery
- Lead and influence a marketing function, including external agencies and internal partners
- Own marketing technology, ensuring accurate tracking, reporting, and automation
What We’re Looking For
- Proven experience in a senior marketing or Head of Marketing role with clear commercial impact
- Strong background in performance marketing and revenue growth
- Highly analytical, with a deep understanding of marketing metrics and attribution
- Hands‑on experience across digital channels and growth funnels
- Experience working across multiple stakeholders or within a matrix‑style organisation
- Strong leadership and stakeholder management skills
- Ability to balance strategic thinking with hands‑on execution
The Ideal Candidate Will Be
- Commercially driven and results‑focused
- Data‑led with a test‑and‑learn mindset
- Action‑oriented with a bias for delivery
- Highly accountable with strong ownership mentality
- Collaborative and able to influence across the business
Commutable Locations
Kendal, Lancaster, Carlisle, Barrow‑in‑Furness, Penrith, Windermere
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation or age. By applying for this role, you are explicitly consenting for McCarthy Recruitment to hold and process your data in compliance with GDPR.
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