Business Development Executive

Business Development Executive – On Trade

We at Powerforce are recruiting an ambitious, commercially minded individual to join our On Trade field sales team, representing the Molson Coors draught portfolio. The role involves owning a defined territory, driving distribution, sales and brand visibility across leased and tenanted pubs and bars, and helping customers grow their businesses while meeting channel objectives.

Job Details

• Full time, permanent – Monday to Friday, 37.5 hrs/week
• Salary: £28,000–£30,000 per annum plus up to 20 % bonus and a company car
• Territory: North London, Kent, Southampton and surrounding areas

Key Responsibilities

• Work directly with Molson Coors and manage a defined territory, executing brand objectives and contributing to commercial targets
• Build strong relationships with pub operators and key decision makers to support long‑term growth opportunities aligned with the Leased & Tenanted channel strategy
• Plan, sell and negotiate new and incremental distribution opportunities for the Molson Coors draught portfolio across existing and new customers
• Utilise a category‑led selling approach to demonstrate value, secure high‑rate sale installations and deliver customer‑first solutions
• Enhance brand visibility through the successful execution of outlet initiatives including new product launches, activations and route‑to‑market programmes
• Develop and execute an effective customer contact strategy, proactively booking meetings and maintaining a robust sales pipeline
• Accurately capture customer and outlet data to support reporting, commercial planning and future objective setting
• Analyse territory performance to identify opportunities, review progress and optimise sales execution

Qualifications & Experience

• Previous field sales experience, ideally within the UK On Trade sector
• Confident and engaging communicator who enjoys building relationships
• Commercially astute, with the ability to translate insight into value‑led customer conversations
• Well‑organised, highly motivated and capable of effectively planning your own territory
• Comfortable using technology and data to review performance and prioritise activity
• Experience using category‑based selling techniques would be advantageous
• Strong negotiation skills with a passion for delivering mutually beneficial outcomes
• Full UK driving licence held for a minimum of 12 months
• Passion for the hospitality industry and a desire to build a successful career in field sales

Benefits & Development

• Full category and brand training alongside ongoing coaching and development
• Opportunity to represent one of the world’s leading brewers
• Supportive workplace with access to wellbeing initiatives and personal development resources
• 21 days annual leave + bank holidays, with option to buy/sell holidays
• Benefits including Medicash, enhanced maternity and enhanced paternity leave, enhanced pension, life insurance, cycle‑to‑work scheme, Perkbox & Taste Card

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