Creative Director – Global FMCG Brand Worlds
An exciting opportunity has opened for a Creative Director with extensive experience building global FMCG brand worlds that extend far beyond packaging.
This role is ideal for someone who thinks in complete brand ecosystems, creating distinctive identities that flex seamlessly across packaging, retail, digital, social, experiential and emerging consumer touchpoints.
Packaging remains an important part of the role, but it is only one element of a much broader creative vision. We’re looking for someone who can create brands that live consistently wherever consumers experience them.
What you’ll be doing
- Leading the creative direction of globally recognized FMCG brands across multiple international markets
- Developing brand world systems that translate consistently across packaging, retail, digital, social, content and experiential channels
- Creating scalable identity systems that remain distinctive across every consumer touchpoint
- Working closely with strategy, client services and creative teams to develop integrated brand experiences
- Presenting creative thinking and building trusted relationships with senior global clients
- Identifying opportunities to evolve brands through cultural insight, innovation and emerging technologies
- Inspiring multidisciplinary creative teams while maintaining exceptional creative standards
- Mentoring senior designers and helping develop the next generation of creative leaders
What they’re looking for
- Significant Creative Director experience within FMCG branding
- A portfolio demonstrating large-scale global brand systems, not simply packaging programmes
- Proven experience creating brands that extend confidently across packaging, digital, social, retail and experiential environments
- Strong understanding of how brand identity adapts across multiple consumer touchpoints whilst remaining consistent
- Experience leading complex international branding programmes involving multiple stakeholders
- Excellent strategic thinking combined with exceptional creative judgement
- Confident presenting to senior clients and influencing business decisions
- Genuine curiosity for innovation, technology and the future of brand experience
Why this role is exciting
- Shape globally recognized FMCG brands seen by millions of consumers
- Lead the creation of integrated brand worlds across every consumer touchpoint
- Influence high-profile international branding programs from strategy through to activation
- Work alongside a talented multidisciplinary team delivering world-class creative work
Please note: This opportunity is best suited to Creative Directors who can demonstrate experience building large-scale consumer brand systems that extend beyond packaging into digital, social, retail and experiential brand expression.
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