London, White City | 3 days onsite (Mon / Wed / Thu) | £80,000 – £90,000 + benefits
A fast-growing D2C subscription brand is looking for a Senior Product Manager to own their acquisition product end-to-end. This is a hands‑on execution role for a PM who is comfortable living in the data, running experiments, and shipping meaningful work at pace — not a high‑level generalist leader.
The role sits within a dedicated Growth Product group, leading a cross‑functional squad of one designer and five engineers. You will own the full top‑of‑funnel experience — from content and CMS through to the sign‑up wizard and checkout — and be accountable for driving measurable improvement in conversion rate, acquisition quality, and lifetime value.
What you’ll own
- The full top‑of‑funnel product surface — CMS/content, marketing channel integrations, sign‑up wizard, checkout, plan offering, localisation, SEO and GEO
- A clear 6–12 month roadmap connecting customer needs to commercial business outcomes
- A culture of experimentation — running structured A/B tests, measuring post‑launch impact, and feeding learnings into the next iteration
- Close partnership with Marketing, Data Science, and other Growth functions to deliver a coherent acquisition strategy
- Day‑to‑day squad delivery — writing tickets, QA, and release — not just strategy sign‑off
What we’re looking for
- Proven ownership of acquisition, growth, or top‑of‑funnel product areas within a D2C, subscription, or consumer web product — this is non‑negotiable
- Deep, hands‑on experience running A/B tests and structured experimentation programmes
- Strong commercial acumen — you understand CAC, LTV, and how product performance connects to P&L
- Comfortable working directly with designers and engineers, writing tickets, and managing delivery yourself
- A track record of working in fast‑paced, high‑ownership environments — scale‑ups or entrepreneurial teams
- The ability to build sharp, data‑backed narratives and communicate complex decisions simply to senior stakeholders
This won’t be the right fit if…
- Your background is primarily agency-side — in‑house product ownership is essential
- You’ve only worked in slow‑paced, highly structured legacy organisations (traditional financial services, airlines, or traditional retail)
- Your approach is strategy‑led and you prefer to delegate delivery rather than operate hands‑on
- Your PM experience sits primarily in retention, engagement, or post‑signup lifecycle — this role is firmly top‑of‑funnel
- Share options — everyone owns a piece of the company’s success
- Private medical insurance and private dental insurance
- 25 days holiday plus bank holidays, plus an additional day per year of service (up to 5)
- £500 annual learning and development budget
- Enhanced parental leave
- Flexible core working hours with 3 days per week in the White City office (Mon, Wed, Thu)
Please note: the right to work in the UK is required for this role. Visa sponsorship is not available.
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