Digital Marketing Executive

The Opportunity

We are now entering an exciting new chapter. The outdoor living market is evolving rapidly and so are we. With an expanding product range that increasingly embraces the outdoor living lifestyle — including garden furniture and entertaining spaces — we are seeking a talented Digital Marketing Manager to help us tell that story to a wider, younger and more affluent audience.

Key Responsibilities

• Assist the Sales director to develop the digital marketing strategy, aligning it with the company’ s commercial goals and brand positioning
• Identify and prioritise the most effective digital channels for reaching both existing customers (50+) and new, younger affluent audiences
• Set clear KPIs, track performance and report findings to senior leadership with actionable recommendations
• Stay ahead of digital trends in the outdoor living, home improvement and lifestyle sectors

Social Media & Content

• Lead the creation and management of content across social media platforms including Instagram, Pinterest, Facebook, TikTok and LinkedIn
• Build an engaging brand narrative around the ‘outdoor living’ lifestyle — showcasing our buildings, pergolas, kitchens, furniture and completed outdoor spaces
• Commission, brief and manage photography, video and creative content production
• Implement and manage a social media management platform (experience with tools such as Hootsuite, Sprout Social, Later or equivalent expected)

Paid Digital & SEO

• Assist the Sales director to monitor the paid digital and SEO through regular meetings with our agency.

Email Marketing & CRM

• Manage and grow the customer email database
• Create segmented, targeted email campaigns that nurture leads and drive repeat engagement
• Utilise CRM data to personalise communications and improve conversion

Website & Analytics

• Work closely with our web developer/agency to ensure the website is optimised for conversion, UX and SEO
• Monitor site performance and user behaviour to react appropriately to deliver our business strategy.
• Identify and implement continuous improvements to the customer digital journey

Brand & Campaigns

• Champion the brand identity and ensure consistency across all digital touchpoints
• Lead the digital element of product launch campaigns — particularly as new lines such as garden furniture are introduced to the range
• Collaborate with the Sales Director to ensure digital activity supports and drives the sales pipeline

Person Specification

• 4 experience in a digital marketing role.
• Proven track record of developing and executing multi-channel digital marketing strategies
• Strong working knowledge of Meta Ads, Google Ads and SEO best practices
• Hands‑on experience with social media management platforms
• Proficiency in Google Analytics (GA4) and data‑driven decision making
• Excellent copywriting and content creation skills — able to write compelling brand and product content
• Strong project management skills and the ability to work independently
• Commercial awareness — you understand how marketing activity connects to revenue
• Experience working in home improvement, interiors, outdoor living, construction or a premium/lifestyle brand
• Experience managing or briefing external agencies
• Familiarity with CRM platforms and email marketing tools (e.g. Mailchimp, Klaviyo, HubSpot)
• Photography or video production skills / experience briefing creative content
• Experience growing social media audiences from a relatively low base

What We Offer

• The opportunity to build a digital marketing function from scratch with
• A business with 43 years of heritage, a loyal customer base and a strong reputation to build on
• A growing, evolving product range — genuinely exciting things to market
• Investment in the right tools and platforms to support your work
• A collaborative, supportive senior team that values marketing as a business driver
• Competitive salary commensurate with experience
• Genuine long‑term career development — this role is designed to grow into a Senior Digital Marketing Manager position

Growth Trajectory

We are at the beginning of our digital marketing journey. This role is not just a job — it is the foundation of something bigger. As the function matures and the business continues to evolve, the successful candidate will have the opportunity to shape their own team, expand the remit and step into a Senior Digital Marketing Manager position. We promote from within wherever possible and we are committed to investing in the people who invest in us.

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