Divisional Sales Manager – Southern England & Wales

An exciting opportunity has arisen to apply for the role of Divisional Sales Manager with Matthew Algie on a full-time, permanent basis. This is a field-based role in the South of England and Wales.

The role of the Divisional Sales Manager is to lead a team of Coffee Sales Managers to deliver sustainable sales growth, protect and enhance profitability, secure new business opportunities, and maximise customer retention across the division. The role is responsible for driving divisional sales performance through effective leadership, strategic planning, and execution of company objectives, while ensuring exceptional customer relationships and commercial excellence.

Key Responsibilities

• Sales & Business Performance
  1. Deliver divisional sales, profit, and growth targets.
  2. Develop and execute the annual divisional sales plan.
  3. Drive new business acquisition and market penetration.
  4. Improve customer retention and reduce churn.
  5. Manage and review sales pipeline performance.
• Team Leadership
  1. Recruit, develop, coach, and manage Coffee Sales Managers.
  2. Set clear targets, KPIs, and performance standards.
  3. Conduct regular one-to-ones, field coaching, and performance reviews.
  4. Build a high-performing and accountable sales team.
• Customer Management
  1. Maintain relationships with key customers.
  2. Support major account growth and retention.
  3. Act as the senior field sales contact for the division.
  4. Ensure high standards of customer service.
• Planning & Reporting
  1. Oversee territory and account growth plans.
  2. Ensure CRM is fully utilised and maintained.
  3. Monitor performance against budgets and targets.
  4. Provide accurate reporting and forecasting.
• Financial Control
  1. Deliver budgeted revenue and margin targets.
  2. Control divisional operating costs and expenses.
  3. Ensure compliance with company policies and procedures.
  4. Identify opportunities to improve efficiency and reduce costs.

Key Performance Indicators

• Sales budget achievement
• Year-on-year sales growth
• New business wins
• Customer retention/churn
• Team performance and compliance with operating standards

Proven Sales Leadership Experience

• Experience managing field-based sales teams.
• Track record of delivering sales growth and commercial targets.
• Ability to manage multiple priorities and perform under pressure.

Desirable Experience

• Foodservice, coffee, beverage, or FMCG industry experience.
• Knowledge of the foodservice sector.

Key Skills

• Leadership and people development
• Commercial and financial acumen
• Negotiation and relationship management
• Data analysis and reporting
• Communication and presentation skills
• Planning, organisation, and territory management
• Microsoft Office and CRM systems

Personal Attributes

• Customer-focused
• Results-driven
• Proactive and decisive
• Resilient and adaptable
• Collaborative and influential
• Professional, honest, and accountable

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