Role Overview
Digital Marketing Executive in Liverpool.
We’re looking for a hands‑on Digital Marketing Executive to drive demand for Bellrock Technologies. You will own and deliver digital campaigns across paid, organic, social and AI‑powered channels, working closely with Product, Customer Success and Sales teams to generate qualified leads and grow our market presence.
Key Responsibilities
LinkedIn – Organic & Paid
- Plan, build and run LinkedIn campaigns end to end: audience targeting, ad creative, copy, budgets, bidding and optimisation.
- Grow and manage Bellrock Technologies’ organic LinkedIn presence and support leaders’ profiles with content that reaches property decision‑makers.
Generation and Outbound
- Own end‑to‑end B2B demand generation – campaigns that create and capture demand among property directors, heads of estates and facilities managers, feeding qualified pipeline to sales.
- Build and run targeted outbound at scale, compliantly and personally: LinkedIn Sales Navigator, a LinkedIn automation tool (for example Dux‑Soup), data enrichment (for example Clay) and HubSpot as the CRM.
- Own the full inbound and outbound funnel – source tracking, lead routing, nurture and conversion – keeping outreach compliant with UK GDPR/PECR and LinkedIn’s limits.
Paid Search – Google Ads
- Own the Google Ads account: campaign structure, keywords, copy, landing‑page alignment, conversion tracking, budget control and continuous optimisation.
- Run structured testing and report clearly on spend, performance and return.
SEO and AI Search (GEO/AEO)
- Traditional SEO: technical, on‑page and content optimisation across our websites to grow qualified organic traffic.
- AI search visibility: manage how Bellrock and Concerto appear in AI‑generated answers, AI Overviews and large language model results.
- Own the keyword and content roadmap, including competitor and category visibility.
Website
- Make changes to our websites – page edits, new landing pages, content updates and conversion improvements – working competently within our CMS.
- Improve site performance, structure and conversion rate, coordinating with development only where truly required.
Social Channels
- Plan, create, schedule and publish content across Bellrock Technologies’ social channels.
- Manage day‑to‑day community engagement and keep brand voice consistent across every touchpoint.
Client Community Portal
- Look after our client community portal – keeping it active, useful and well‑moderated.
- Use it to surface customer stories, drive engagement and feed insight to Product and Customer Success.
AI and Marketing Automation
- Be fluent in Claude (including Claude design) and AI tooling generally, and use it to automate and accelerate marketing workflows.
- Design and build AI‑powered automations across both inbound and outbound marketing – enrichment, personalisation, content production, reporting and routing.
- Continuously find and implement ways AI can remove manual effort and improve output quality and speed.
Working with Product and Customer Success
- Partner closely with Product Managers and CSMs to understand products, the roadmap and the clients.
- Turn that understanding into accurate, credible, benefit‑led marketing for a senior B2B property audience.
Skills & Experience
- Proven hands‑on experience personally running LinkedIn campaigns (organic and paid).
- Proven hands‑on experience personally managing Google Ads.
- Proven B2B demand generation and outbound experience – building and running campaigns and sequences that generate and convert qualified pipeline.
- Strong, current SEO skills – technical, on‑page and content – plus a working approach to AI/answer‑engine visibility.
- Confident making changes directly in a website CMS, including landing pages and conversion improvements.
- Demonstrable management of social channels and online community engagement.
- Genuine fluency with AI tools, including Claude and Claude design, and a track record of automating marketing workflows.
- Comfort with B2B marketing to a senior, considered‑purchase audience.
- Self‑starting, accountable and delivery‑focused – someone who ships work, not just plans.
Desirable
- Experience marketing software, SaaS or a technology product.
- Exposure to the property, real estate, estates, facilities management or built‑environment sectors.
- Familiarity with the outbound and demand–gen stack: LinkedIn Sales Navigator, LinkedIn automation tools, data enrichment and CRM (HubSpot).
- Working knowledge of marketing analytics and attribution – GA4, Google Search Console, conversion tracking and reporting dashboards.
- Relevant certifications – Google Ads, GA4, HubSpot.
AI fluency & learning mindset: We are looking for people who actively use AI in their day‑to‑day work, demonstrate strong curiosity about new technologies, and take ownership for continuously improving how they think, work and deliver.
Working Arrangements
We embrace smarter working practices which offer employees the opportunity to work their hours flexibly and remotely where roles allow. In this role, the successful candidate would be required to work from the Liverpool office for four days a week and one day from home.
Benefits
- 25 days annual leave plus bank holidays + 1 additional day.
- Salary exchange pension scheme.
- Life cover.
- Paid sick leave.
- Health Assured employee assistance and wellness programme.
- Enhanced maternity, paternity and adoption leave.
- Salary sacrifice schemes: cycle to work.
- Holiday purchase scheme – additional 5 days per year.
- Offers and discount scheme to save money on everyday shopping and essentials.
- Healthcare Cashplan.
- MotorSave Scheme.
- Refer a friend.
- Liftshare.
- Virtual GP.
We are committed to equitable recruitment and welcome applications from all backgrounds.
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