Senior Digital Retail Media Manager – EMEA
Location: Basingstoke, Hampshire (Hybrid – 3 days office / 2 days home). Salary: £60,000 – £75,000 + Benefits.
Are you ready to build something rather than simply inherit it? We’re partnering with a globally recognised consumer goods business with an impressive portfolio of market-leading brands across beauty, personal care and lifestyle. With products sold through major retailers and e-commerce partners across Europe, retail media has become a key strategic growth driver — and this newly created role will play a central part in shaping its future. This is far more than campaign management. You’ll become the Digital Retail Media subject-matter expert across EMEA, influencing strategy, investment and capability across multiple markets. Working directly with the Head of E-commerce EMEA, you’ll help define how digital retail media evolves across the business while building best practice that will be adopted regionally. If you’re looking for a role where you can genuinely influence strategy, collaborate with senior commercial stakeholders and leave a lasting impact, we’d love to hear from you.
What you’ll be doing
- Take ownership of developing and embedding a best-in-class digital retail media capability across EMEA by defining the long-term Digital Retail Media strategy across multiple European markets.
- Build frameworks, playbooks and governance that improve consistency and performance.
- Analyse campaign performance across retailers to identify commercial opportunities and optimise investment.
- Partner with E-commerce, Sales, Marketing and local market teams to align retail media with launches, promotions and trading plans.
- Establish consistent KPIs including ROAS, Share of Search, CPC, CTR and Incrementality across markets.
- Lead a structured test-and-learn programme that drives continuous improvement.
- Work closely with retail partners, agencies and platforms including Amazon Ads, Criteo and CitrusAd.
- Help shape which activities should be managed centrally versus locally as the function continues to evolve.
What success looks like
- Build a clear Digital Retail Media roadmap for EMEA.
- Introduce scalable frameworks and reporting across markets.
- Improve visibility of retail media performance and commercial impact.
- Become the trusted Digital Retail Media expert across the region.
- Shape the future operating model for Digital Retail Media within the business.
What we’re looking for
We’re interested in people who combine strong commercial thinking with hands-on retail media expertise. You’ll ideally bring:
- Experience within Digital Retail Media, E-commerce, Digital Commerce or Performance Marketing.
- A background working client-side within FMCG, Consumer Goods, Beauty, Personal Care, Consumer Electronics or Retail (strong commerce agency experience will also be considered).
- Experience working directly with retailers or retail media networks (e.g. Boots, Tesco, Amazon, etc.).
- Strong knowledge of digital retail media platforms including Amazon Ads, Criteo, CitrusAd or similar Retail Media Networks.
- Experience translating complex campaign data into commercially focused recommendations.
- A solid understanding of how media investment influences sales, margin, category growth and retailer performance.
- Experience working cross-functionally with E-commerce, Sales, Marketing and external partners.
- The confidence to influence senior stakeholders without direct line management responsibility.
- A passion for continuous improvement and building scalable processes.
You’ll enjoy: Genuine ownership and influence across EMEA.
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