Segmentation Architect: CDP & Audience Strategy

Allegis Group is looking for a hands-on Segmentation Analyst in London (Hybrid) to lead audience definition and activation across marketing. This role requires expertise in CDP or CRM environments, focusing on lifecycle and behavioral segments to enhance personalization and campaign performance.

Responsibilities include designing segmentation frameworks, building actionable audiences, and partnering with analytics teams. Ideal candidates have a solid grounding in audience strategy, strong SQL skills, and are detail-oriented.

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