Interact provides enterprise‑grade intranet software that connects over three million employees to leading global names like Levi’s, Domino’s, Teva Pharmaceuticals, and Technicolor. Our team of customer‑focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Poland, we operate across North America, EMEA, and Australia.
Click on any of our vacancies and you’ll see one thing in common – they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you’re a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.
The Demand Generation Manager drives the programmes that generate and nurture pipeline. The role joins with an initial focus on Sideways 6 demand – acting as a true all‑rounder across content support, paid media, email, nurtures, sales enablement and reporting – and owning the day‑to‑day marketing engine in HubSpot.
Over time, and as priorities develop, the role is expected to grow into owning broader demand‑generation programmes across the wider business. Reporting to the Director, Demand Generation, this is a hands‑on, high‑ownership role for a versatile marketer who enjoys both building campaigns and making the numbers work.
Key Responsibilities
- Demand programmes – Plan and run end‑to‑end demand campaigns – initially for Sideways 6, growing to broader programmes – from brief through build, launch and optimisation.
- Email & nurtures – Build and manage email campaigns and nurture flows that move prospects through the funnel.
- Paid media (PPC) – Support and help manage paid search and social activity – working with PPC Manager.
- Content support – Coordinate the assets that campaigns need, working with content owners and product marketing rather than setting content strategy.
- Sales enablement & support – Provide sales with the materials, lists and follow‑up support they need to convert marketing‑generated demand.
- Marketing operations (HubSpot) – Own day‑to‑day HubSpot – workflows, lists, landing pages, lifecycle stages and data hygiene.
- Reporting & optimisation – Track campaign, channel and pipeline performance, report on results and use the data to improve what we run.
- Sideways 6 demand – Act as the demand lead for Sideways 6, owning its campaigns, nurtures and reporting.
Experience, Knowledge, and Characteristics
Experience
- 3+ years’ B2B demand generation or campaign marketing experience, ideally in SaaS or technology.
- Hands‑on experience running email, nurture and paid‑media campaigns that drive pipeline.
- Track record of owning campaigns end to end – build, launch, report and optimise.
- Experience supporting sales with enablement and lead follow‑up is a plus.
- Strong hands‑on experience with HubSpot, including building and optimising email campaigns, workflows, nurture programmes, audience segmentation, landing pages and performance reporting.
- Proven ability to manage and report on the marketing and sales funnel using Salesforce and/or HubSpot CRM, tracking leads, meetings, opportunities and pipeline performance to support revenue growth.
- Working knowledge of the wider B2B marketing technology ecosystem, including platforms such as Google Analytics, LinkedIn Ads, WordPress, BigMarker, 6sense and G2. Experience with conversational marketing or GTM tools (e.g. Qualified) is advantageous, alongside the ability to quickly learn and adopt new technologies in a fast‑evolving martech environment.
Knowledge
- Strong grasp of B2B demand generation and the full marketing funnel.
- Confident with marketing automation (HubSpot) – workflows, scoring and reporting.
- Working knowledge of paid search and paid social.
- Comfortable with email best practice, segmentation and nurture design.
- Data‑literate – able to read performance and act on it.
Characteristics
- A genuine all‑rounder – happy to move between strategy, build and analysis.
- Self‑starting and high‑ownership; comfortable being the demand engine for a brand.
- Highly organised, able to run multiple campaigns and channels at once.
- Commercially minded, focused on pipeline and results.
- Collaborative with sales, content and the wider marketing team.
- Adaptable and ready to grow scope as the business develops.
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