Are you a shopper marketing professional with a passion for bringing brands to life across retail and digital channels?
We’re partnering with a leading FMCG business to recruit a Shopper Activation Manager who will play a pivotal role in delivering impactful shopper campaigns, retailer activations and digital communications strategies across a portfolio of well-known consumer brands.
This is an exciting opportunity to join a high-performing marketing team where you’ll have the autonomy to shape activation plans, work closely with major UK retailers and influence how consumers engage with brands both in-store and online.
The Role
You will be responsible for developing and executing integrated shopper and digital marketing plans that drive awareness, engagement and conversion.
Working cross-functionally with Brand, Commercial, Category and external agency partners, you’ll translate brand strategy into compelling retailer activations, digital content and shopper experiences that deliver measurable results.
Key Responsibilities
- Develop and execute insight‑led shopper activation campaigns across key retail customers.
- Deliver retailer media plans across multiple touchpoints and channels.
- Create best‑in‑class shopper assets including POS, retailer media, online content and activation toolkits.
- Drive digital shelf excellence through optimisation of product content, imagery, SEO, taxonomy and online visibility.
- Manage retailer partnerships and co‑branded activation opportunities.
- Analyse campaign performance, measure ROI and identify optimisation opportunities.
- Support new product launches with engaging shopper and digital activation plans.
- Manage activation budgets, forecasting and agency relationships.
- Present campaign results and recommendations to internal stakeholders and retail partners.
- Lead the execution of digital communications plans across multiple platforms.
- Collaborate with agencies to create engaging content aligned with brand objectives.
- Track digital performance metrics and support SEO, CRM and social media initiatives.
- Stay ahead of shopper, retail media and digital marketing trends to drive innovation.
About You
We’re looking for a commercially minded marketer who combines creativity with analytical thinking and thrives in a fast‑paced FMCG environment.
Experience Required
- FMCG experience
- Worked with UK Grocers
- Good understanding of the consumer‑to‑shopper journey and how to tailor messaging, media, and creative to maximise engagement and conversion.
- Experience delivering integrated campaigns across shopper and digital channels.
- Strong collaboration and project management skills, with the ability to work effectively across functions, markets, and agency partners.
- Commercially minded with good attention to detail, analytical and experience of using insight to shape recommendations.
- Experience working with agencies and managing multiple campaign delivery.
- Confident communicator with strong presentation and stakeholder management skills, experience of holding teams and agencies to account.
- Passion for shopper engagement, digital trends, and brand building
#J-18808-Ljbffr…