Customer Development Specialist

This role is ideal for someone with field sales or direct selling experience who enjoys autonomy, building relationships, and delivering results in a fast‑paced retail environment. It is a great opportunity to represent a leading brand and work with a range of well‑known products, while receiving continuous support from colleagues, career growth opportunities, and excellent perks.

Responsibilities

• Work with the Regional Sales Manager to sell Carlsberg Britvic’s portfolio of beers, ciders, and soft drinks.
• Make face‑to‑face contact with convenience (Symbol and Independent) retailers, establish and retain new business opportunities.
• Develop and execute a territory business plan focused on maximising sales opportunities.
• Build outstanding relationships with customers and understand their needs and local consumer trends.
• Use a full category‑based selling approach to grow and develop every outlet.
• Analyse data and evidence‑based retailer successes to drive best practices in your territory and across the team.
• Maintain a growth mindset and adapt solutions to overcome challenges and win over stores.

Qualifications

• Target‑oriented, driven team player with enthusiasm for building relationships.
• Strong communication, presentation, and interpersonal skills.
• Good administration, organisational and planning skills.
• Commercially astute with negotiation techniques.
• Self‑motivated and IT & social media literate.
• Strong and resilient, with the personal energy to act at pace.
• Participates as part of a proactive team.
• Full valid manual driving licence.
• Eligibility to work in the UK and live within a 60‑minute commute of the role location.

Nice to Have

• Experience working in convenience or FMCG.
• Merchandising or POS execution experience.
• Direct selling skills.

Benefits

• Competitive salary with annual reviews, performance bonuses and early pay access.
• Company vehicle and fuel card.
• Flexible working policies (SMART working options).
• 23 days paid holiday plus bank holidays, with option to purchase additional leave.
• Enhanced sick pay, maternity/paternity leave, carers leave and parental leave.
• Health and wellbeing programme: employee assistance with counselling, wellness workshops, and mental health support.
• Learning and development: mentorship, career development plans and internal vacancies.
• Additional perks: discounted private healthcare, retail discounts, daily lunch allowance and life assurance.

Commitment to Diversity, Equity and Inclusion

We feel empowered to be our authentic selves in a safe and supportive working environment. Our colleagues come from a variety of backgrounds, and we are committed to inclusive and blind recruitment, forward‑thinking policies, and celebrating diversity through engagement sessions for key events.

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