Tik Tok Shop Manager

Paid Social & TikTok Shop Manager – Beauty Clients

London or Manchester

Full-time

Job Overvie

wWe are looking for a commercially driven Paid Social & TikTok Shop Manager to lead paid social strategy and TikTok Shop growth for beauty clients. This role is ideal for someone with strong experience in performance marketing, social commerce, and the beauty industry, who understands how to drive both brand visibility and direct revenue across platforms

.The ideal candidate will have hands-on experience managing paid social campaigns across TikTok, Meta, and other relevant social channels, alongside running and growing TikTok Shop for beauty brands. You will be responsible for building full-funnel paid strategies, optimizing shop performance, supporting creator and affiliate activity, and turning social content into measurable sales

.Key Responsibiliti

esPaid Social Strategy & Campaign Manageme

• ntDevelop and execute paid social strategies across TikTok, Meta, and other relevant social platforms for beauty client
• s.Plan, launch, manage, and optimize paid campaigns focused on awareness, traffic, conversion, and revenue growt
• h.Build audience strategies, testing plans, creative recommendations, and media plans tailored to each beauty client’s goal
• s.Monitor campaign performance daily and optimize budgets, targeting, placements, creatives, and bidding strategies to improve ROAS, CPA, CTR, and conversion rate
• s.Work closely with creative and content teams to ensure paid social assets are platform-native, performance-led, and aligned with campaign objective

s.TikTok Shop Management & Gro

• wthManage the day-to-day operations and growth strategy of TikTok Shop accounts for beauty clien
• ts.Create and optimize product listings, bundles, promotional offers, and merchandising strategies to improve visibility and conversi
• on.Build launch plans for new beauty products, key retail moments, and seasonal campaigns within TikTok Sh
• op.Identify opportunities to increase GMV through affiliate activity, live shopping, creator-led content, promotions, and shop optimizati
• on.Monitor shop health, product performance, customer experience, and TikTok Shop best practices to maintain strong account performan

ce.Beauty Client Manage

• mentManage paid social and TikTok Shop activity across multiple beauty accounts, ensuring work is delivered on time and aligned with each client’s commercial objecti
• ves.Act as a key day-to-day contact for beauty clients, providing campaign updates, strategic recommendations, and performance insig
• hts.Understand each brand’s positioning, hero products, audience, and commercial priorities to shape platform strategy effectiv
• ely.Collaborate with internal teams including account management, creative, influencer, e-commerce, and reporting teams to deliver integrated campai

gns.Content, Creative & Social Com

• mercePartner with creative teams to brief high-performing ad creatives, UGC, product demos, tutorials, and TikTok-first content for beauty audie
• nces.Recommend content angles, hooks, offer messaging, and social commerce tactics that support both paid performance and TikTok Shop conver
• sion.Work alongside influencer and affiliate teams to align creator content with paid amplification and TikTok Shop object
• ives.Support live shopping, creator seeding, affiliate offers, and conversion-led campaign activations where rele

vant.Reporting & Performance An

• alysisTrack and report on key paid social and TikTok Shop KPIs including spend, ROAS, CPA, CTR, conversion rate, revenue, GMV, AOV, and affiliate perfor
• mance.Deliver regular performance reports with clear insights, learnings, and next-step recommendations for clients and internal stakeho
• lders.Analyze campaign, product, and audience performance to identify growth opportunities and improve future str
• ategy.Use data and platform insights to continuously refine targeting, creative, merchandising, and commercial perfor

mance.Requi

• rements3+ years of experience in paid social, performance marketing, e-commerce, or social co
• mmerce.Proven hands-on experience managing paid social campaigns across TikTok and Meta, ideally within beauty, skincare, makeup, haircare, or wellness
• brands.Experience with TikTok Shop, including shop management, product merchandising, promotions, and growth st
• rategy.Strong understanding of social commerce, direct-response creative, and performance-focused c
• ontent.Ability to manage multiple beauty clients or campaigns in a fast-paced agency or in-house envir
• onment.Confident using paid social and analytics platforms to monitor campaign performance and optimize r
• esults.Strong commercial mindset with the ability to connect paid performance, content, and e-commerce ou
• tcomes.Excellent communication, organisation, and stakeholder management

skills.Preferred Ex

• perienceAgency experience working across multiple beauty or consumer
• brands.Experience with TikTok Shop affiliates, creator campaigns, and live shopping s
• trategy.Knowledge of Shopify or e-commerce reporting pl
• atforms.Strong understanding of beauty consumer behaviour and trends across social pl
• atforms.Experience briefing UGC and creator content for performance ma

rketing.What Success L

• ooks LikePaid social campaigns consistently hit or improve against key performance
• targets.TikTok Shop accounts are well-managed, commercially focused, and growing in
• revenue.Beauty clients receive clear strategy, strong communication, and measurable performance impr
• ovements.Paid social and TikTok Shop activity work together to drive both brand growth and dire
• ct sales.Creative, affiliate, and commerce activity are aligned to deliver stronger results across th

e funnel….