At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world’s leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.
About the role
We’re looking for a Senior Manager of Performance Creative Strategy to join our UK Marketing team, working across HelloFresh and Green Chef. Someone who is a Meta-native thinker and can turn insights into creatives that drive purchase, while harnessing the power of a strong brand. We are looking for a leader, able to build a rigorous testing engine and can lead end-to-end delivery across internal teams and external partners. The best will champion speed: testing, learning and compounding wins over time. Our next phase of growth is built on Meta;
if you want to godeep and build a best-in-class creative function from the ground up at a category-defining brand, this is for you.
What you’ll do
- Own Meta Creative Experimentation – Build and own the creative testing roadmap on Meta: the hypotheses, the creative angles, the priorities – and systematically scale what works across HelloFresh and Green Chef.
- Turn Data into Creative Direction – Analyse performance metrics (hit rate, hook rate, CPMs, CTR, conversions and CAC) to extract clear creative priorities each sprint and determine where to invest and where to iterate.
- Obsess Over the Customer – Mine reviews, interviews and external sources (like Reddit) to build deep audience understanding;
define problems, personas and angles that sharpen the strategic brief.
- Influencer Marketing – Talent sourcing, briefing and execution;
ensuring content is designed to drive performance for both organic and paid audiences.
- Build & Manage Creative Production – Manage and grow our freelance community (and potentially in-house) of designers, videographers and agency partners;
set a high bar for every deliverable.
- Run the End-to-End Testing Cycle – Own the operational machine: brief → produce → analyse → document. Close the loop on every experiment and build a system where learnings compound and the team levels up over time.
- Lead with AI and Creative Tech – Use AI to ideate and iterate in hours, not days;
build scalable creativeworkflows and operate fluently across creative tools
- Drive Cross-Functional Impact – Partner with Growth, Brand, Analytics and Discounts teams to align creative strategy with broader UK priorities and goals.
What you’ll bring
- Proven D2C background with deep Meta expertise – understand Meta account structures, campaign architecture and testing best practices, from a senior role in e-commerce, food or subscription businesses.
- Champion excellent execution – Bring a strong eye for copy and design, and be a champion of our tone of voice – challenging executions and briefs where needed to ensure consistency. We work from multiple sources and inputs, but it’s important that everything ultimately feels like it belongs in the same brand world.
- Creative and messaging craft – distills complex insight into a single, clear idea;
writes and evaluates briefs and concepts with precision and a strong instinct for what drives conversion.
- Performance data fluency – confident translating hook rate, CPMs, CTR, CAC and conversion metrics into clear creative decisions.
- Creative production experience – has managed freelancers, videographers and agency rosters to a high standard, with clear briefing, quality control and delivery discipline.
- AI-fluent operator – harnesses AI tools to accelerate ideation and production;
proficient acrossnano-banana, MagicBrief, Superads, Celtra, Smartly, Figma, Canva and Adobe.
- Systems thinker – builds rigour and process around experimentation;
thinks in disciplines, not single campaigns, and creates structure that compounds results over time.
Strong commercial acumen – comfortable working against acquisition targets and contributing to P&L conversations with evidence-based recommendations.
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London
To be considered for this role, you’ll need to have the independent right to work in the UK, as we’re unfortunately unable to provide sponsorship at this time.
Hybrid Working PolicyWe offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you’re applying for, please consult with your recruiter.
Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.
You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager. As part of our commitment to maintaining a safe and secure environment, we will process Disclosure and Barring Service (DBS) checks to the successful individual. Failure to disclose relevant information at application or throughout the process could affect your employment with the company.
If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.
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About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action – from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual’s race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it’s like working inside HelloFresh, follow us onInstagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
- Europe: euaccommodations@hellofresh.com.
- APAC: apacaccommodations@hellofresh.com
- United States: uscandidateaccommodations@hellofresh.com
- Canada: caaccommodations@hellofresh.com
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