Starting date: September/October 2026
About us
At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.
An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution. At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.
Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre. As an Assistant Manager you will act as a brand ambassador; engaging with customers, drive sales and always #Playasoneteam.
Responsibilities
- Lead, Inspire & Develop the Team: Support the Store Manager in coaching, motivating, and developing the team, fostering a positive and high-performing environment.
- Drive Sales & Business Performance: Lead by example on the shop floor, monitor KPIs, and support commercial initiatives to achieve sales targets and business objectives.
- Deliver an Exceptional Customer Experience: Champion the Lacoste customer journey by ensuring outstanding service standards and creating memorable experiences for every customer.
- Support Operational Excellence: Assist with the smooth day-to-day running of the store, ensuring company procedures, HR processes, and performance management practices are consistently followed.
- Maintain Brand & Visual Standards: Embrace and uphold high standards of visual merchandising, ensuring the store environment reflects the premium Lacoste brand image.
Reward and Benefits
- Competitive salary
- Competitive Commissions Scheme
- 28 days annual leave entitlement inclusive of bank holidays
- Up to 65% off Lacoste products
- Employee Assistance ProgrammeUniform Allowance
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