Job Opportunity: Social Media Marketing & Content Manager
Social media is the most important marketing channel for the Hopscotch Day Nurseries. The Social Media Marketing & Content Manager will play a key role in supporting the Head of Marketing in strengthening brand awareness, driving new parent enquiries, supporting recruitment and helping to showcase our nursery settings and maintain high nursery occupancy levels.
Key Responsibilities
- Create engaging content that showcases the Hopscotch experience across multiple nursery settings, using video and photography.
- The role involves regular visits to nurseries to capture authentic photography and video content, working closely with Nursery Managers and their teams.
- Increase brand awareness and keep Hopscotch Day Nurseries front of mind for prospective and current parents, to drive enquiries from new parents and perspective employees.
- Monitoring trends and adapting content accordingly.
- Manage and grow Hopscotch’s social media presence across: Instagram, Facebook, TikTok, LinkedIn.
Essential Skills & Qualities
- This role requires someone who can immediately make a difference.
- Confident with social media, social media marketing and content.
- Experience editing, and creating engaging social media content. Adding voiceovers & royalty free music.
- Comfortable interacting with preschool and younger children, comfortable working with nursery staff.
- Flexible and able to adapt quickly to urgent content needs.
- Knowledge of social media analytics and reporting.
- Strong organisational skills and ability to manage multiple projects simultaneously.
- Excellent copywriting and storytelling ability.
- Strong photography and video content creation skills.
- Full driving licence is essential.
- Experience managing social media accounts for a business or organisation.
Technical Skills
- Instagram, Facebook, TikTok and LinkedIn.
- Social media scheduling tools.
- Canva and/or Adobe Creative Suite.
- Basic video editing tools.
Desirable Experience
- Experience in education, childcare or family-focused brands.
- Experience managing blogs or newsletters.
- Knowledge of SEO and keyword research.
- Experience submitting industry awards.
Hours: Monday -Friday, 40hrs week 0830-1730, 52 weeks a year.
This role is primarily office-based and requires regular travel to and from operational sites as part of the normal duties. It is NOT a hybrid or homeworking position, and candidates should be able to meet travel and attendance requirements with the main base being our Head office in Fareham, and happy travelling between settings to capture content.
Salary: £28,017.60-£34,008.00
If you’re ready to bring your energy and organisation to a rewarding role in childcare, we’d love to hear from you!
Closing Date: 15th July
Interviews: W/C 27th July
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