Centre Principal

The Centre Principal is responsible for developing Porsche Centre Reading in line with the Porsche Retail Group’s strategy plan, ensuring its success in delivering world-class customer experience and combining strategic leadership, team management, and operational oversight to drive showroom performance.

Responsibilities

• Appointment as a Certified Individual under the Senior Managers Certification Regime, with inclusion in the FCA Directory.
• Responsibility for delivering Centre business targets across sales, aftersales, finance, insurance, profitability and customer satisfaction.
• Promotion of a customer‑centric culture throughout the Centre.
• Leadership of a high‑performing team with strong focus on development, engagement and retention.
• Maintenance of rigorous control, risk management and ethical compliance across all business areas.
• Ownership and delivery of the Strategy Plan for Porsche Centre Reading.
• Achievement of agreed and budgeted business objectives for the Centre.
• Accountability for customer satisfaction, loyalty and overall Centre success.
• Stewardship of positive cultural development within Porsche Centre Reading.
• Identification of improvement opportunities across all business functions and within Porsche Retail Group.
• Collaboration with PCGB and key stakeholders to maximise business opportunities.
• Oversight of consistent performance management and continuous improvement across the Centre.
• Ongoing review and optimisation of processes to drive efficiency and cost improvements.
• Coaching and development of the management team to maximise capability and effectiveness.

Minimum Qualifications

• Proven senior management or dealership leadership experience within a premium or luxury environment.
• Extensive background working with a luxury or prestige automotive brand.
• Demonstrated ability to meet commercial targets and shape effective marketing strategies.
• Deep understanding of high‑net‑worth customer expectations and behaviours.
• Ability to lead, motivate and manage high‑performing sales and service teams.
• Strong capability in building a collaborative, results‑driven culture with effective conflict resolution and employee development.

Desirable Qualifications

• Expertise in luxury brand positioning and bespoke customer experience design.
• Proven negotiation skills for high‑value transactions with affluent clients.
• Familiarity with CRM systems and long‑term client retention strategies.
• Strong understanding of showroom operations, inventory management and aftersales processes.
• Personal attributes aligned with luxury retail: confidence, credibility, market awareness, enthusiasm for premium automotive, and a talent for building trust.

Porsche Retail Group are committed to promoting a culture that champions diversity and equal opportunities.

Benefits

• Marketing leading basic salary with opportunity to earn an over performance bonus of up to 70%
• Tax efficient, Porsche vehicle, including personal fuel allowance
• Option of a second VW Group vehicle at preferential leasing rate
• 33 days holiday per year, with extra days for long service
• Private Medical Insurance, with the option to add your loved ones
• Annual Health and Wellbeing Assessment
• Life Assurance
• Income Protection Insurance
• DC Pension Scheme
• Employee Assistance Program – support and advice on issues impacting your wellbeing

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