Contract: 37.5 hours per week | Permanent
Location: Remote with regular travel across the South of England
Salary: £48,000 per annum + £5,800 car allowance
Are you passionate about helping care homes thrive while making a meaningful difference to residents and their families? We’re looking for a Commercial Relationship Manager to provide in-home support to a portfolio of care homes across the South region, ensuring prospective residents and their families receive an outstanding experience from first enquiry through to move-in.
Working closely with Home Managers and operational teams, you’ll help drive sustainable self-funded occupancy growth, strengthening Anchor’s private pay performance by providing specialist, on‑the‑ground sales training and advice.
What You’ll Do
- Drive private pay occupancy growth by improving enquiry management processes and activities across a portfolio of homes within the region.
- Support homes to maximise every enquiry and deliver an outstanding customer experience from enquiry to admission.
- Provide hands‑on support to homes requiring focused sales and admissions improvement.
- Coach and develop our colleagues to build confidence and capability in enquiry handling, tours and follow up activity.
- Embed best practice CRM management, ensuring strong sales discipline across the customer journey.
- Research and share local market insights, customer trends and competitor intelligence to support future growth.
- Monitor performance data, identify risks and opportunities and take action to improve results.
- Lead local outreach and community engagement initiatives, supporting homes to deliver events, build community partnerships, and generate referrals that increase local awareness.
What You’ll Bring
You’ll be a commercially minded, people focused professional from the care sector, with a passion for supporting older people and their families and helping care homes deliver outstanding experiences and occupancy outcomes.
- A track record of driving growth and improving performance.
- The confidence to coach, support and influence others.
- Strong commercial awareness and analytical skills.
- Excellent communication and relationship building abilities.
- A full UK driving licence and wiliness to travel regularly.
If you’re motivated by making a real difference while helping services grow and succeed, we’d love to hear from you.
Benefits
- 25 days holiday plus 8 bank holidays (buy and sell available)
- 24/7 digital GP, mental health support and virtual physio via Help@hand
- Free eye tests and flu jabs
- Pension contributions up to 10% plus free life assurance at 3x your annual salary
- Access to a 24/7 confidential advice line
- Savings on tech, travel and essentials, plus optional Health Cash & Dental Plans
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