VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. The agency is known for award‑winning work for major clients such as AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company and Wendy’s. VML’s global network, powered by 26,000 professionals across 55+ markets with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney, also hosts VML Health – one of the world’s largest health agencies.
WPP is a trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, world‑class creativity and enterprise technology in a single company. WPP provides growth through strategic counsel, production, and a range of solutions that help clients navigate change and capture opportunity.
Senior Influencer Strategist – Hybrid (London, SE1)
At VML, we are a beacon of innovation and growth in an ever‑evolving world. We value connection, belonging and diverse perspectives. Our expertise spans the full customer journey, delivering end‑to‑end solutions that drive breakthrough work.
The Role
We are seeking an experienced influencer strategist to develop, manage and deliver best‑in‑class influencer and creator programmes for a leading brand. The successful candidate will be the go‑to expert on all things influence, guiding strategic creator selection, campaign ideation, briefing, relationship management and performance measurement.
Key Responsibilities
- Influencer Strategy – Lead the development of influencer and creator strategies that align with brand objectives, social strategy and audience behaviours. Identify the right creators, platforms and formats to achieve campaign goals.
- Creator Identification & Vetting – Use tools, cultural knowledge and audience data to identify, vet and recommend creators (from macro influencers to niche micro‑creators) ensuring brand safety, authenticity and audience alignment.
- Campaign Management – Own the end‑to‑end delivery of influencer campaigns from briefing and contracting through to content review, approvals, go‑live and performance reporting. Set and manage expectations with both creators and clients.
- Relationship Building – Build and maintain strong relationships with creators, talent agencies and platform partners. Cultivate a network that gives VML and its clients access to top talent.
- Client Engagement – Present influencer strategies, creator recommendations and campaign results to clients in a clear, compelling manner. Steer clients through the nuances of creator partnerships, managing expectations and challenging assumptions where needed.
- Performance & Insights – Measure and report on influencer campaign performance, surfacing insights that inform future strategy. Develop broader POVs on influencer trends, platform changes and creator economy shifts.
- Collaboration – Work closely with social strategists, content creators, paid social teams and the wider agency to ensure influencer activity is integrated, amplified and aligned with the broader social and marketing plan.
The Ideal Candidate Will
- Have a proven track record of developing and delivering successful influencer campaigns for major brands.
- Be deeply embedded in creator culture; knowing who’s who, what’s authentic and how different platforms reward creator content.
- Be a highly collaborative team player, capable of building strong relationships with clients, creators, talent agencies and internal teams.
- Be an excellent communicator and presenter, able to articulate the ‘why’ behind creator choices and strategic recommendations.
- Be comfortable working in a dynamic, fast‑paced environment and managing multiple campaigns simultaneously.
- Be passionate about what’s next in the creator economy, staying ahead of trends and platform evolution.
- Be organised and detail‑oriented, with the ability to manage contracts, timelines, and approvals across multiple workstreams.
- Be proactive and results‑oriented with a strong work ethic and a commitment to excellence.
Qualifications & Experience
- Proven experience in an influencer/creator strategy role within an advertising/marketing agency, talent agency or client team.
- Demonstrated experience managing influencer campaigns end‑to‑end for well‑known brands.
- Strong understanding of the creator ecosystem across major platforms (TikTok, Instagram, YouTube, etc.).
- Experience with influencer identification and measurement tools (e.g. CreatorIQ, Traackr or similar).
- Excellent communication, presentation and interpersonal skills.
- Proven ability to build and maintain strong relationships with clients, creators and internal teams.
- Experience working with cross‑functional teams and managing multiple projects simultaneously.
- Experience working with major clients is highly beneficial, although not essential.
- A degree or equivalent qualification that demonstrates your background and perspective will be considered an asset.
Benefits
- Life Assurance
- Permanent Health Insurance
- BUPA coverage
- Flexible hybrid‑working schedule
- Enhanced family‑friendly policies
- Well‑being programme
- Employee Assistance Support
- Cycle to Work Scheme
- Eye care and glasses vouchers
- Season ticket loans
- WPP discounts
You will also have a clear long‑term career development plan and access to learning and development activities and online learning platforms.
Our Commitment to Diversity, Equity & Inclusion
VML is an equal‑opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation.
We believe the best work happens when we’re together. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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