Growth Strategy Director – EMEA

Company: populusgroup
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Growth Strategy Director – EMEAAbout Yonder

Yonder is a strategic transformation company dedicated to helping organisations stay ahead of change. We combine innovation, data, insight, strategy and culture expertise to empower clients to make faster, smarter decisions about their futures. We are uniquely positioned at the intersection of strategy, insight, creativity, and execution, partnering with clients to unlock new possibilities and take agency to shape the world around them.

Role overviewGrowth Strategy is a core capability within Yonder, the ability to identify new sources of growth within and beyond our clients core business model, today and into tomorrow.

As a Growth Strategy Director you will be a senior commercial leader in our business, responsible for driving our offer and leaving a legacy for you, your client and our company. You’ll lead strategic relationships with senior clients, acting as a figurehead for our work at the most senior level, delivering measurable business impact.

You create a following as a leader in our business, leading and enabling teams to deliver great work, and as a partner and trusted advisor for our clients, listening, inspiring and providing demonstrable impact.

You will play a key role in shaping an offer that will serve the growth and transformation needs of our clients over the next decade.

As a practitioner you have mastered a combination of analytical and strategic rigour, deep insight, creativity, and commercial acumen. You are using your leadership ability to help clients innovate and execute at pace. You will lead a team that will translate complex data and strategic insight into clear opportunities for growth and innovation, driving value and impact for our client partners and those they serve.

What makes you different?

Founder mindset – you want a stake in the future, you exist to shape what’s next, always seeking better – whether through new insight, methods or perspectives – to uncover possibility and express ideas.

Think beyond the obvious – able to connect diverse signals, ideas, and data sources into transformational insights that reframe the conventional view about what’s happening today and what that means for tomorrow.

Compelling storyteller – skilled at distilling complexity into clear, powerful narratives that cut through the noise, inspire, and drive action.

Confident yet adaptive – bring strong convictions and the ability to articulate a point of view with clarity, while remaining open to input, challenge, and evolution.

Value obsessed – you understand value creation, you never stop challenging new sources of strategic, commercial, and cultural value that can transform our clients business.

Relentless source of energy and inspiration – you bring presence, momentum, and inspiration that energise both clients and colleagues, helping to spark innovation and progress.

What craft skills do you bring into the role?

An experienced growth and innovation practitioner with depth of experience from consulting, startups, scale‑ups, client side or ventures.

Methodology rich while also method agnostic, able to draw down on a range of tools and methods to upskill the team and deliver great work.

Strong commercial insight and commercial strategy lens, fluent in thinking through the commercial implications and opportunities that come from innovation and transformation.

Curiosity around emerging technologies, able to think through their implications for clients and our methods.

A blend of deductive and inductive skillsets, able to ground thinking in reality while inspiring new choices.

A natural border‑crossing mindset, thriving on exchanging methods and approaches across disciplines or industries.

Key responsibilitiesStrategic Business Development

Lead and expand strategic partnerships with clients, developing long‑term commercial relationships.

Proactively identify and pursue new opportunities through client networks, RFPs, and original briefs.

Collaborate on sector or capability leadership, working closely with other client leads to align strategy and offerings.

Offer Development & Market Leadership

Shape, develop, and launch new offers and solutions responsive to market shifts and client needs.

Translate complex market insights into clear, actionable propositions and methodologies.

Partner with sales and marketing to help bring your platform and new offers to market.

Client Growth & Multi‑Disciplinary Delivery

Grow client accounts by introducing new disciplines and broadening service lines.

Oversee cross‑functional delivery to ensure project margin, performance, and value creation.

Serve as a senior strategic advisor, providing depth and breadth of insight across client relationships.

Team & Talent Development

Build engaged, high‑performing teams aligned with your personal platform of work.

Identify and support future leaders through coaching, feedback and clear expectations.

Champion a culture of delivery excellence, collaboration and continuous improvement.

Culture & Internal Leadership

Contribute to fostering Yonder’s culture of creativity, excellence and shared success.

Uphold and embody Yonder’s values in leadership actions and decisions.

Help attract, retain and develop world‑class talent through visible role‑model leadership.

Key competenciesLeadershipLead with clarity, strategic intent and ambition across projects and client partnerships. Communicate with authority and optimism, especially in ambiguity or change, to energise teams and clients. Make sound business decisions confidently and timely.

Client ExcellenceAct as a trusted senior advisor, challenging conventional thinking and delivering forward‑looking solutions. Build deep client understanding, shaping smarter, bolder strategies that exceed expectations. Drive integrated, cross‑disciplinary impact for clients.

CommercialityOwn commercial performance of your platform, balancing ambition with discipline. Build businesses within Yonder by originating opportunities, co‑creating offers and securing long‑term value. Shape market narratives and pitch strategies that position Yonder as a leader.

CollaborationFoster cross‑functional teamwork rooted in trust and shared purpose. Align organisational capabilities to strategic priorities. Build senior networks internally and externally to enable collaboration that leverages collective strengths and drives greater impact.

MentorshipInvest in talent development, building teams people want to join. Provide coaching, clear expectations and accountability while nurturing a culture of ambition, trust and care. Be a role model of inclusive, empowering leadership.

Culture BuildingLead and reinforce Yonder’s commitment to diversity, inclusion, wellbeing and professional growth. Model integrity, ethics and continuous development. Play an active role in sustaining a supportive, high‑performance workplace.

What Yonder can offer youYonder offers a competitive salary with company performance‑linked incentives, 30 days holiday plus a birthday day off, a 5% employer pension contribution, life assurance and other benefits such as flexible working. More detail around benefits can be found in the Yonder Benefits Booklet.

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Posted: July 8th, 2026