Part-time, 12-week initial contract
Potential to become full-time
Hardman is looking for a hands-on Senior Performance Marketing Lead to manage and improve our paid advertising across the DACH region, with the role expanding into France, the Netherlands and potentially additional markets over time.
This is an initial 12-week part-time role focused on improving performance across Meta and Google Ads while helping us build a stronger in-house growth structure. If the partnership is successful, the role has the potential to become a full-time in-house position.
About the role
We are looking for someone who can combine strategy, execution, analysis and accountability.
This is not a purely advisory role. The right person will be responsible for building, managing and optimising campaigns, making budget decisions, analysing performance, and helping us improve how paid media connects with creative, merchandising, retention and landing pages.
The initial focus will be on DACH, with the opportunity to expand into France, the Netherlands and other international markets as the role develops.
Hardman will produce creative in-house, but this role will define the creative testing strategy, brief what assets and messaging angles are needed, and feed learnings back into future campaigns.
Key responsibilities
- Own paid acquisition performance across Meta and Google for the DACH region.
- Build, launch and optimise campaigns across prospecting, retargeting and search.
- Develop channel strategy based on commercial priorities, promotions, stock availability and market performance.
- Monitor daily and weekly performance across spend, ROAS, CPA, MER, conversion rate, AOV and lead quality.
- Analyse campaign, audience, keyword and creative performance to decide where budget should be increased, reduced or reallocated.
- Develop a creative testing pipeline, including testing priorities, briefs and messaging angles.
- Work with the internal team to improve landing pages, offer communication, merchandising and campaign readiness.
- Connect acquisition activity with retention, CRM, onsite performance and customer quality.
- Produce clear weekly reporting with insights, conclusions and action points.
- Help build a more disciplined in-house paid media and growth structure that can scale into France, the Netherlands and additional markets.
What we are looking for
- Strong hands-on experience managing Meta and Google Ads.
- Experience owning performance marketing for e-commerce brands.
- Ability to move between strategy and execution.
- Strong commercial judgement and confidence making budget decisions.
- Confidence reading performance data and turning it into clear actions.
- Strong understanding of creative testing, even when creative production is handled in-house.
- Ability to connect paid acquisition with wider business areas such as merchandising, offers, retention and landing pages.
- High attention to detail in campaign setup, monitoring and reporting.
- Comfortable working in a lean environment with direct accountability.
- Experience with premium, design-led or considered-purchase products is a plus.
- Experience across DACH markets is strongly preferred.
Structure
- Part-time for an initial 12 weeks.
- Scope and hours to be agreed based on experience and availability.
- If early results are strong, the intention is to move the role into a full-time in-house position.
- The role will initially focus on DACH, with potential to expand into France, the Netherlands and additional international markets.
Ideal profile
This role would suit someone who wants to step into a lean in-house environment and take real ownership of paid growth, rather than operating as one layer within a large agency structure.
We are looking for someone commercially sharp, highly hands-on, analytical and comfortable building both process and performance inside a small team.
To apply
Please share:
- A short introduction.
- Relevant Meta and Google Ads experience.
- Examples of brands, accounts or markets managed.
- Availability.
- Preferred weekly time commitment.
- Compensation expectations.
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