VP, Marketing Operations and Agentic AI Systems

Job Description

About the Role:n

Most marketing teams still measure output in campaigns shipped. We measure it in decisions our agents make autonomously, and we want to widen that gap. As VP, MarketingOperations& Agentic AI Systems, you will own themanagement of ourmartechstack and thestrategy, architecture, and execution of the agentic layer that runs Sidetrade marketing: lead scoring, enrichment, prospection, campaign orchestration, and attribution. You will define what “production-ready” means for AI agents at Sidetrade,build and lead the team that ships them, and hold accountability for measurable business outcomes reported at board level.

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This is a builder-leader role. You will set the vision and roll up your sleeves. You will not manage a function that runs on slide decks.

nAbout Sidetrade:n

Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake.

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We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer-first mindset. Sidetrade is positioned as a Gartner Magic Quadrant Leader since 2022.

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We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.

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Curious about Sidetrade? Catch the Sidetrade Inside Out podcast.

nWhat You will do:n

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• Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level.

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• Set the standard for what constitutes a production-grade agent at Sidetrade: evaluation suites, guardrails, observability, and retirement criteria.

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• Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue.

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• Lead delivery of production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen.

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• Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better.

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• Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team.

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• Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate.

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• Report the performance of the agentic layer monthly to the exec team and quarterly to the board.

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• Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers.

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• Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump.

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• Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value.

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• Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment.

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• Provide enablement to marketing and sales users in collaboration with the department leaders.

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• Hire, develop, and retain a team of marketing engineers and operations specialists.

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• Define roles, set standards, and create a culture of measurement and continuous improvement.

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• Partner with Product and Engineering leadership to align shared infrastructure and tooling.

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nWhat You Will Bring:n

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• 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations.

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• Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on. Sandbox demos do not count.

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• Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. You have owned these platforms at scale.

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• Hands‑on with n8n, Make, or Zapier: multi‑step flows, error handling, API integrations without writing production code from scratch.

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• Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI‑in‑workflow architecture, and clear judgment on reliability limits.

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• Able to scope work for engineering teams, spec clearly, and validate output. You read JSON and API docs fluently.

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• Track record of board‑level reporting on marketing technology performance and ROI.

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• Strong communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences.

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• Competitive executive compensation package including base salary and performance incentives.

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• Hybrid work model: a flexible mix of in‑office and remote days.

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• Health & wellness: medical coverage, life insurance, and wellness programs.

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• Generous paid leave plus public holidays.

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• Learning, mentorship, and career advancement support at exec level.

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• Active Social Club with regular team events across our international offices.

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