Defence Marketing Lead – (UK,Europe & India)

Company DescriptionWork with Us. Change the World. At AECOM, we’re delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world’s trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations. There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world. We’re one global team driven by our common purpose to deliver a better world. Join us. Job Description AECOM has an established track record of delivering programmes of critical national importance in defence, positioning the business as a leading global professional services consultancy in the sector. With the sector of strategic importance to AECOM, and a strong outlook for growth in 2026 and beyond, there is an opportunity for a new Defence Marketing Lead, to support growth across the UK, Europe and India. This senior role is accountable for accelerating growth in one of the region’s highest priority sectors, driving client‑centric marketing strategies that elevate AECOM’s brand and support work winning across priority Defence accounts through disciplined, insight‑led strategic marketing. Sitting as a key member on the Defence Sector Leadership Team, and operating as a trusted, senior partner to Defence leadership, Client Account Managers, Growth and Government Relations, this role translates sector ambition into focused, integrated marketing strategies that directly support priority accounts, pipeline, sharpen differentiation, and increase relevance with senior decision‑makers. What success looks like The Defence brand is more visible, differentiated and credible across UK, Europe & IndiaDefence marketing activity is clearly aligned to priority accounts and growth ambitionMarketing contributions demonstrably support pipeline development, work winning and client retentionDefence leadership views marketing as a strategic growth partner, not a support function. Key Accountabilities: Growth and Clients Act as strategic marketing partner to UK, Europe & India Defence leadershipDrive brand-based marketing aligned to priority Defence accountsLink all marketing activity including client engagement to pipeline, work winning and retention goalsMaintain an actionable view of defence procurement and influencers across the UK, Europe and India, including UK MOD, Single Services (RN, Army, RAF), equivalent Europe and India defence bodies and OEMs; proactively track and analyse market, policy and capability trends to shape campaigns, positioning and priority pursuitsWork closely with Client Account Managers to champion the voice of the client and articulate the desired client experience across the business Strategic Marketing Leadership Synthesize insight from clients and the market to develop marketing objectives, strategy and plans aligned to business goalsDetermine the annual marketing budget required to deliver the strategic marketing plan and provide quarterly visibility of spending with performance analysisDefining and delivering integrated multi‑channel marketing plans (events, thought leadership, digital marketing collateral, media relations)Translate complex technical capability into compelling, credible narratives for Defence audiences.Manage and measures activities that deliver enhanced client engagement and experienceDefine success measures and KPIs, evaluate performance using insight and analytics, and recommend improvements to increase effectiveness Stakeholder Management and Influence Influence across a complex matrix without direct authorityBuild trusted relationships with senior leadersRepresent Defence marketing strategy in senior leadership forums Qualifications Here’s what you’ll need Significant defence sector experience essentialSignificant integrated marketing experience, pivoting between strategic thinking and hands-on deliveryUnderstanding of strategic business drivers and correlation with marketing strategyClient centric attitude, embracing the company brand and valuesStrong capabilities in communication skills, stakeholder management, storytelling, and content creation, B2B campaign management and delivery of marketing programmes with a focus on resultsA Degree is in a relevant discipline such as Marketing, Defence studies or International Relations.Experience of working within a global matrix structure with large numbers of technical thinkers would be beneficialDigital marketing skills and experience with thought leadership campaigns and account-based marketing are highly desirableExcellent copywriting, editing and presentation skillsMotivated self-starter with the ability to work collaboratively as part of the regional teamUnderstanding of GDPR and ability to advocate best practice to ensure complianceA preparedness to undergo UKSV Security Clearance Additional Information #LI-CC1 At AECOM, we are committed to maintaining a secure and trustworthy recruitment process and take any fraudulent hiring activity seriously. To support this commitment, all newly hired employees are required to attend an in-person Day 1 onboarding at an AECOM office location as a condition of employment. About AECOM Freedom to Grow in a World of Opportunity You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed. You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients. AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too. Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours. All your information will be kept confidential according to EEO guidelines. ReqID: J10150287 Business Line: Geography OH Business Group: DCS Strategic Business Unit: Europe & India Career Area: Marketing & Communications Work Location Model: Hybrid…