Responsibilities
- Lead global thought leadership and editorial strategy; own and evolve the global content strategy, working closely with the CMO, Product Marketing Manager and Senior Campaigns Manager to bring our brand positioning to life through compelling content.
- Ensure content is insight‑led and distinctive, bringing big ideas, strong points of view and high‑quality storytelling that builds authority.
- Translate business priorities into a clear editorial roadmap across thought leadership, PR, organic social, web, client marketing, regional enablement, partner content and demand generation programmes.
- Write and edit personally, including executive articles, keynote presentations, long‑form thought leadership reports and flagship content.
- Build one of the world’s leading HR thought leadership platforms.
- Lead executive thought leadership, flagship reports, keynote presentations and integrated content programmes spanning PR, executive communications, social and major events.
- Build scalable client advocacy and subject‑matter expert programmes that amplify customer success stories and organisational expertise across marketing channels.
- Maximise the value of flagship content through intelligent repurposing across channels, audiences and formats.
- Champion editorial excellence; act as day‑to‑day editorial sign‑off for content, ensuring exceptional quality, consistency, brand voice and reputational standards.
- Partner with the CMO to evolve and embed the organisation’s messaging, narrative frameworks and editorial standards across all content.
- Build a high‑performing global content engine; build scalable content operations, workflows and governance that enable high‑quality, efficient content creation, publication and reuse across the organisation.
- Champion responsible use of AI to improve research, workflow efficiency, personalisation and content repurposing while maintaining exceptional editorial standards and human‑led storytelling.
- Influence across a global organisation; build trusted relationships across global teams, balancing global standards with regional needs while confidently influencing stakeholders.
- Lead creative partners; manage an in‑house designer, external agencies, PR partners and freelance creatives, ensuring consistently high‑quality creative output and content delivery.
Qualifications
- Senior content leadership experience in B2B communications/marketing (in‑house or agency, preferably both) with international or multi‑market experience.
- Exceptional writing, editing and copywriting skills with near‑flawless written English, outstanding editorial judgement and meticulous attention to detail.
- Deep expertise in PR, social and corporate storytelling, with a proven ability to use content to strengthen reputation, build authority and drive commercial growth.
- Proven experience developing thought leadership platforms and multi‑channel content strategies that build authority and support commercial growth.
- Strong understanding of how AI can responsibly improve content creation, repurposing, workflow efficiency and editorial performance.
- Confident stakeholder manager with experience operating in matrix structures and partnering with regional teams.
- Living and able to work out of the United Kingdom.
Additional Preferences
- Demonstrable understanding of how content maps to the marketing funnel and works in partnership with demand generation/campaigns.
- Experience with executive communications and supporting spokespersones (briefing packs, narratives, Q&A, talking points).
- Background in HR, people strategy, leadership insight, SaaS/tech, professional services or research‑led content environments.
Competencies
- Company competencies: Collaboration, Customer focus, Global perspective.
- Role‑specific competencies: Directs work, Tech savvy, Strategic mindset, Plans and aligns, Manages complexity, Cultivates innovation, Drives results, Communicates effectively, Balances stakeholders, Organisational savvy, Decision quality.
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We actively promote and depend on the diversity of thought, skills and capabilities in our project teams to serve our international consumer base in the best way possible.
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