AppliedAI is a pioneering AI technology company headquartered in Abu Dhabi, committed to innovation and excellence in artificial intelligence solutions in regulated industries such as healthcare, insurance, government, and financial services.
Position Overview:
As Country Manager, you will serve as AppliedAI’s full commercial and operational owner in the UK market. This role demands exceptional commercial leadership, deep local market expertise, a thorough understanding of enterprise sales and deployment in regulated industries, and the ability to align in-country strategy with global business objectives.
The ideal candidate will have a strong background in enterprise B2B technology sales and market development, with experience operating at Director or VP level in high-growth, high-stakes environments.
Key Responsibilities:
Market Entry & Revenue Growth
- Own the full country P&L pipeline, bookings, revenue, and net revenue retention
- Define and execute a go-to-market strategy calibrated to your market’s regulatory environment, buying dynamics, and target verticals (banking, healthcare, insurance, energy, government)
- Source, qualify, and close enterprise deals with large organisations; actively manage a pipeline of $500K–$5M+ opportunities
- Lead commercial negotiations end-to-end and drive deals through complex, multi-stakeholder procurement processes
Customer Success & Expansion
- Partner with AppliedAI’s deployment team to move customers from pilot to full Opus production driving the transition from experimentation to measurable, auditable outcomes
- Own customer health metrics across your portfolio and proactively drive net revenue retention and expansion
- Identify and convert upsell opportunities as customers extend Opus into adjacent workflows and business units
- Build and sustain C-suite relationships across all key accounts; be the executive contact when things need to move
Team Building & Operations
- Recruit, lead, and develop your in-country team across sales, pre-sales, solutions engineering, and customer success
- Establish local operating rhythms, hiring plans, and performance benchmarks aligned to AppliedAI’s global standards
- Navigate local employment law, entity requirements, data residency obligations, and sector-specific compliance frameworks with support from HQ
- Represent AppliedAI at industry events, with regulators, and in government forums relevant to AI adoption in regulated industries
Strategic Intelligence & Global Collaboration
- Feed market-specific intelligence competitor moves, regulatory shifts, vertical pain points directly into product roadmap and leadership decision-making
- Shape Opus localisation priorities: compliance configurations, data sovereignty requirements, and workflow adaptation per market
- Collaborate with Country Manager peers across EMEA, APAC, and the Americas to share playbooks, pipeline intelligence, and cross-border opportunities
- Contribute to AppliedAI’s global GTM strategy as a senior voice from the field
Qualifications:
Experience:
- Significant enterprise B2B experience, with at least prior experience in a senior commercial or country leadership role
- Proven track record of closing complex, multi-stakeholder enterprise software or technology deals particularly in regulated verticals (banking, healthcare, insurance, energy, or government)
- Experience building and scaling teams from the ground up in a high-growth, resource-constrained environment
- Prior experience in a 0-to-1 market entry or first-country-hire role at a scaling B2B software company is strongly preferred
- Background in enterprise AI, workflow automation, intelligent document processing, BPO transformation, or RPA is highly valued
Skills:
- Deep in-market knowledge enterprise networks, regulatory context, cultural buying dynamics, and competitive landscape for your territory
- Commercially sharp: able to build a business case, manage a P&L, and translate data into clear, confident decisions
- Strong executive presence; equally comfortable navigating procurement, legal, compliance, and the C-suite in the same deal cycle
- Excellent organisational and multitasking skills with the ability to prioritise across a complex, multi-stakeholder environment
- Strong interpersonal and communication skills written, verbal, and executive-level presentation
- Ability to handle commercially sensitive information with discretion and professionalism
- Thrives in a fast-paced, high-ambiguity environment and navigates uncertainty with urgency and composure
- Comfortable operating autonomously while remaining tightly aligned to global business objectives
- Willingness to travel extensively estimated 30–50% across market, customer sites, and global hubs
Education:
- Bachelor’s degree in Business, Technology, Engineering, or a related field. An MBA or equivalent postgraduate qualification is a plus.
Opportunity to work with a high-growth AI technology company.
Collaborative and innovative work environment.
Growing, entrepreneurial and forward-thinking culture.
Career growth and professional development opportunities.
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