Influencer Manager

Role Overview

Reporting to the Communications Manager, you will work in close partnership with Trade, Education, PR, Creative, Social, Ecommerce, Paid Social, and Product teams to bring long-term professional community strategies and brand campaigns to life. This role is built on relationships, credibility, and genuine expertise – with real scope, real budget, and real impact.

Key Responsibilities

• Build and steward paid and organic relationships with skin professional influencers – predominantly Medi Professional Key Opinion Leaders (KOLs) and high‑profile advanced skin therapists, facialists, and make‑up artists.
• Lead two signature community programmes: the Pro Collective and the Pro Community.
• Drive brand advocacy, credibility, and community growth through meaningful influencer relationships.
• Connect professional influencer activity to brand authority, trade engagement, and broader business performance.
• Manage timelines, budgets, external agency and vendor partnerships.
• Present and influence senior stakeholders.

Qualifications

• Minimum 5 years’ proven experience in influencer, creator, or earned marketing – ideally with a strong focus on trade, professional, or B2B2C audiences within beauty, skincare, or an adjacent wellness or clinical sector.
• Proven track record of building and nurturing meaningful influencer or KOL relationships – not just transactional campaigns – with measurable impact on brand advocacy, credibility, and community growth.
• Demonstrated team leadership and development experience, ideally 3+ years managing direct reports.
• Strong understanding of the UK professional skin and aesthetics landscape – including key voices, clinics, and communities across Medi Professional, advanced skin therapy, and make‑up artistry.
• Strong commercial and strategic acumen – able to connect professional influencer activity to brand authority, trade engagement, and broader business performance.
• Excellent project management skills, including timeline ownership and budget management.
• Proven experience managing external agency and vendor partnerships.
• Strong relationship‑building skills, with the confidence to present to and influence senior stakeholders.
• In‑depth platform knowledge across all major influencer channels, with a particular focus on Instagram and TikTok.

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