We’re looking for a passionate Digital Trading Manager to grow our online sales across wickes.co.uk, our apps, and in-store digital touchpoints on a fixed term contract basis for 12 months. You’ll be the expert executing our trading plan, delivering top‑notch web merchandising, and turning performance data into real, impactful growth for the categories you look after, with a focus on our Design & Installation (D&I) audience as well as flooring and tiling.
Responsibilities
- Leading the Digital Trading Plan: Deliver the trading plan for your categories across the website and digital ecosystem, working closely with our Commercial colleagues on promotions, range reviews, and newness.
- Optimising the Online Experience: Manage tools and techniques to continuously improve website performance and boost sales, including site search and visual merchandising, product bundling, cross‑selling, and social proofing.
- Perfecting the Customer Journey: Regularly walk through customer paths using analytics and insights to pinpoint and fix friction points.
- Building Strong Stakeholder Relationships: Develop an effective partnership with our Buying and Planning teams (Commercial colleagues), sharing performance data and insights to collaboratively develop a digital growth strategy.
- Delivering Actionable Insights: Work closely with Commercial teams to understand what truly drives sales, focusing on key eCommerce KPIs (Inbound Traffic, Conversion Rate, Path to purchase) to provide clear, impactful reports and recommendations for specific interventions and testing.
- Managing and Developing Talent: Manage one direct report, actively supporting their growth and ensuring they deliver on their objectives within the team.
Qualifications
- 6+ years Digital Trading Expertise with extensive, hands‑on experience in digital eCommerce and website trading.
- Strong grasp of product discovery, visual merchandising, and full range of key eCommerce KPIs (traffic, conversion, ATV, path to purchase).
- Natural leader and collaborator.
- Data‑Driven and Strategic: Proactive use of data‑driven insights to propose and drive effective actions and interventions.
- Good working knowledge of web analytics (Google Analytics / GA4, Contentsquare or equivalent), Google Looker Studio, CMS systems, and specialist platforms for Product Discovery, Social Proofing, and Bundling (e.g., Bloomreach, Taggstar, Increasingly).
- Curiosity and experience using AI tools to enhance productivity and embed AI into website performance.
- Confident self‑starter, able to work collaboratively, drive own work with minimal supervision, and thrive in a fast‑paced environment.
Benefits
- Competitive bonus
- Private Medical and Life Assurance
- Enhanced contributory pension scheme
- Colleague discount
- Discount platform including savings and cash back at numerous retailers
- Discount on gym membership, cycle to work scheme
About Us
Wickes is a multi‑channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues. Our culture is collaborative, down‑to‑earth, fun, and inclusive, and we are committed to creating an inclusive workplace with wellbeing at the heart of everything we do.
We’re a Disability Confident Employer and committed to building a diverse workforce that reflects the communities we serve. We welcome applications from disabled people and are committed to providing an accessible recruitment process and workplace for everyone. If you require any support or reasonable adjustments, please let us know here.
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