Application Consultant Manager (SFMC)
WPP Enterprise Solutions designs, builds, and operates growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts across 40+ markets collaborate with partners like Adobe, AWS, Google, Microsoft, Salesforce, and Shopify to deliver tailored growth solutions.
Responsibilities
As the Application Consultant Manager, you will lead a dynamic team while also working hands‑on on technical solutions, ensuring global brands launch marketing campaigns at scale. Key responsibilities include:
- Lead and mentor a team of Application Consultants, ensuring professional growth and successful adoption of Catalyst tools across clients.
- Set performance goals, provide constructive feedback, and foster a culture of collaboration and innovation.
- Oversee team productivity, project timelines, and resource allocation for optimal delivery.
- Drive the successful configuration and implementation of customized business rules, automations, and features in the Catalyst platform.
- Collaborate within a cross‑functional team to translate client business objectives into technical requirements.
- Identify, troubleshoot, and resolve technical issues to ensure a seamless user experience for clients.
- Use data to build audiences, manage segments, and optimize marketing strategies.
- Continuously assess and advise on product improvements, seeking ways to enhance the Catalyst platform.
- Serve as a trusted advisor for clients, guiding them through setup and optimization of marketing automation, customer journeys, and lifecycle programs.
Qualifications
- Proven experience leading a team of marketing automation consultants (SFMC or Adobe Campaign) and guiding them in delivering technical solutions to clients.
- Experience with Salesforce Marketing Cloud or Adobe Campaign is essential.
- Strong problem‑solving and analytical skills, with the ability to adapt to changing project requirements.
- Expertise in data management and using data for segmentation and reporting.
- Client‑focused approach ensuring solutions align with clients’ business goals.
- Strong JavaScript skills and experience developing tailored solutions within a marketing automation platform.
- Strategic thinker with excellent leadership skills able to balance team management with direct technical contribution.
Work Environment
You will work with a highly skilled team of developers, architects, data specialists, and product managers, collaborating across internal teams including creative and client‑facing experts.
Equal Opportunity Statement
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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