Central Insights plays a crucial role in shaping ITV’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape. Our work helps the business understand how viewers engage with ITV’s content across broadcast, VOD and SVOD, and supports key decisions across content, scheduling, marketing, product, strategy and performance planning.
Responsibilities
- Analyse audience behaviours and provide insight on our viewers to drive business value.
- Provide accurate and insightful analysis on how viewers engage with and consume the nation’s best‑loved and most‑watched content across broadcast, VOD and SVOD.
- Communicate analytics and insight to business stakeholders in a non‑technical, strategically‑minded and impactful manner.
- Create analysis, dashboards and reports that help stakeholders understand performance against key business KPIs.
- Support proof of concept analysis for new metrics, methodologies, segmentations or analytical approaches.
- Develop and embed dashboarding solutions for business stakeholders, enabling a culture of self‑service analytics.
- Evaluate the performance of content, release strategies, marketing activity and product experiments, and support recommendations for future tests and next steps.
- Work with large and complex datasets to identify trends, opportunities and risks in viewer behaviour and content performance.
- Support forecasting and performance analysis across key business KPIs.
- Collaborate with subject‑matter experts, including Insight Managers, Data Scientists, Analysts and business stakeholders, to drive projects forward.
- Embed analytical best practice across the team, including clear documentation, reproducible analysis and high‑quality standards in analytical delivery.
Key Requirements
- Proven experience (or similar exposure) within a data analytics role, with the ability to turn complex data into meaningful insights.
- Ability to create insightful analysis and dashboards.
- Comfortable visualising and presenting analysis across a range of formats, including reports, PowerPoint, dashboards and email.
- Experience using SQL to analyse large datasets.
- Understanding of analytical techniques and statistical concepts.
- Experience using Python for analytics, data transformation or modelling.
- Strong attention to detail and a drive to produce accurate, trusted and well‑documented analysis.
- Strong communication skills, with the ability to tell clear and impactful stories with data.
- Ability to work collaboratively with analysts, insight specialists and business stakeholders.
- A curious and critical mindset, with the ability to question assumptions and understand the limitations of analysis.
Additional Criteria
- Passion for TV programmes and an interest in the wider media landscape.
- Experience working with cloud‑based platforms such as GCP, BigQuery, AWS, Redshift or Databricks.
- Experience working with data visualisation tools such as Tableau or Looker Studio.
- Experience of working with first and third party data, ideally in a TV, media, streaming, product, marketing or customer analytics environment.
- Experience using Jupyter notebooks is preferable.
- Experience of forecasting or predictive modelling in a business analytics context is preferable.
- Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills.
- Interest in improving insight capability through automation, self‑serve analytics, documentation or new ways of working.
Benefits
- Flexible working with a range of options.
- Generous holiday allowance, plus you can buy more.
- Annual bonus opportunity.
- Competitive pension contribution.
- Save as you earn – with an opportunity to buy ITV shares.
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life.
More about our benefits and how we support a balanced life can be found in the company benefits guide.
What is the magic of ITV? It starts with a simple love of television. Watching it, creating it, talking about it. Whether it’s daytime or primetime, for downtime or anytime. We’re inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us. Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.
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