£33,622 to £36,863 per annum (Inclusive of London Supplement)
This is a role for someone who knows how to make campaigns land. As an Acquisition Officer in the TV team, you’ll be right at the point where creative ideas turn into real income planning and delivering mass fundraising activity that reaches new supporters and brings them into long‑term journeys with the Royal British Legion. You’ll work across integrated TV‑led campaigns and connected response routes, making sure every piece of activity is joined up, well timed and built to perform in a competitive, fast‑moving fundraising environment.
You’ll be hands‑on with campaign delivery from day one working with managers, agencies and internal specialists to shape briefs, manage timelines, review results and refine activity based on what the data is telling you. This is a role where detail matters just as much as pace: getting segmentation right, making sure messaging is clear and consistent, and ensuring campaigns are set up properly so they can be measured, understood and improved. You’ll also be close to the numbers, tracking performance and helping to turn insight into practical next steps that improve future activity.
We’re looking for someone who’s already comfortable working in a fundraising or marketing environment where there’s real pressure to deliver. You’ll need to be organised, confident working with different stakeholders, and able to keep multiple campaigns moving without losing control of the detail. If you enjoy taking ownership of your work, spotting what can be improved, and seeing campaigns go from plan to live to impact, this is a role where you’ll have plenty of space to do exactly that and be part of a team that’s building something more consistent, more joined‑up, and more effective across acquisition.
Careers in Fundraising sit at the heart of The Royal British Legion’s 10‑year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector‑leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward‑thinking team, helping shape the future of our fundraising and the impact we achieve together.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include –
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
About Us
Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten.
As the UK’s largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required.
We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.
Visit our Careers Page to discover more about the Royal British Legion, including our departments, employee benefits, values, candidate guidance, and the strategy that underpins our work and impact.
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