Your team
Be part of a dynamic and evolving team at The Sun, driving digital growth and performance. Sitting within the Sun Business Unit at News UK, Sun Publishing is responsible for sales, operations, commercial product strategy, and partnerships across The Sun’s platforms. Our team works collaboratively to create compelling digital strategies that drive revenue and user engagement.
Your role
We have a fantastic opportunity for a Conversion Manager to join our fast-paced, high-impact Customer Marketing team to support News UK’s objectives to grow digital subscriptions and revenue for The Sun. A pivotal role within the Acquisition Team, your focus will be creating a seamless and persuasive online experience that improves subscription conversion rates for our new Sun Club membership. Blending creativity, data analysis, and user experience, you will identify opportunities for A/B and multivariate testing, working closely with internal stakeholders to own the onsite customer journey.
Day to day responsibilities
- Develop and own the testing program to improve onsite and app subscription conversion.
- Run A/B and multivariate tests onsite and in-app to gather insights and assess how multiple elements interact and impact conversions.
- Interpret results quickly to draw unique insights and provide clear recommendations for future conversion rate optimisation experiments.
- Partner with the Product team to lead the development of enhanced onsite journeys based on successful experiments.
- Analyse continuously the various stages of the subscription conversion funnel to identify opportunities to improve engagement and conversion.
- Collaborate with the wider marketing and Analytics teams to improve data reporting and ensure consistency across all channels.
- Manage and activate onsite sales, providing insights and recommendations to the wider marketing team and stakeholders.
- Oversee all landing pages to support subscription campaign activity across the team.
Qualifications
- Solid background in acquisition marketing with a specific focus on optimising eCommerce and digital customer journeys.
- Experience utilizing platforms such as Zephyr, Purchasely, or similar digital tools.
- Proficiency in utilizing data analytics to inform commercial decision-making and evaluate campaign performance.
- Strong alignment with The Sun brand, coupled with a proactive approach to continuous learning and adapting to new industry trends.
Hybrid work model
We embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace.
Benefits
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly in-person/virtual exercise classes
- Bikes for Work and Electric Car scheme
- Up to 60% discount on Harper Collins books
- Maternity leave up to 18 weeks at full basic salary and paternity leave up to 2 weeks
- Access to exclusive events and competitions with talkSPORT, Virgin Radio UK & The Times
- Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- Wide range of training available, plus full LinkedIn Learning access
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year
#J-18808-Ljbffr…