About Us
Our mission is to help people navigate relationship change with kindness,clarityand practical support. From moving in together to getting married, separating,co-parentingor blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Our digital, human approach combines technology with expert support to make things simpler,fairerand more accessible. We help people focus on what matters most, while reducing the cost and stress of navigating relationship change.
amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.
Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone weencounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.
We are proud to be part of the Octopus Group.
About the Role
We’relooking for a Growth &PerformanceManager to own and scale the growth engine behind our divorce,separationandnew relationshipservices. This is a high‑impactrole whereyou’llset the performance marketing strategy, lead execution across all paid channels, and shape how we use data, automation and creative to drive sustainable commercial growth.
You’llbe responsible forend‑to‑endperformance across acquisition, conversion and retention, using paid media, lifecyclemarketingand experimentation to hit ambitious targets across revenue, LTV: CAC, productmixand lead quality. You’llwork closely with product, brand, sales,dataand CX to connect marketing activity directly to commercial outcomes. You will track,analyseand report on performance metrics to inform decisions and optimisations at pace. You’lldraw insights, presentperformanceand strategic recommendations clearly to senior leadership, translating media activity into commercial outcomes.
This role is ideal for someone who thrives in a fast‑moving,mission‑drivenenvironment and wants full ownership of a performance function during a pivotal growth phase.
This is a hybrid role based in our Holborn office, working an average of 1-2 days per week in the office.
Key Responsibilities
- Own multi‑channel performance strategy – setting direction and leading execution across Google Ads, Meta, YouTube, TikTok, LinkedIn and Reddit.
- Drive commercial performance against revenue, LTV:CAC, conversion and product‑mix target, using unit economics as your primary decision lens.
- Lead our shift to AI‑led media management – building the data, conversion and audience infrastructure required for automation at scale.
- Own creative strategy across UGC, short‑form video and high-velocity testing frameworks.
- Optimise the full funnel using CRO, structured experimentation and proposition testing.
- Build a modern measurement stack using MMM, incrementality testing, geo‑tests and platform data.
- Navigates sensitive‑category advertising while maintaining signal quality through server‑side tracking, Consent Mode v2 and first‑party data.
- Collaborate cross‑functionally to align on lead quality, insights and commercial outcomes.
About You
- You have strong, hands‑on experience running and scaling paid media across Google Ads, Meta and YouTube, and using programmatic advertising to extend reach across the open web – managing significant budgets against commercial targets.
- You have a proven track record of improving unit economics and delivering against LTV:CAC, revenue and conversion targets.
- You have strong, hands‑on experience with platform AI and automation – not just how to use it, but how to build the foundations that make it work: conversion architecture, data quality, audience infrastructure and feed management.
- You are proficient with data – GA4, Meta Ads Manager, Search Console, BI tools and A/B testing frameworks are part of your everyday toolkit.
- You have experience with post-ATT, cookieless measurement including server‑side tracking, Consent Mode v2 and first‑party data strategies.
- You are proficient in HubSpot for lead nurturing, lifecycle marketing and automation.
- You are a clear communicator who can translate performance data into commercial insight for both technical and non-technical stakeholders.
- You are highly organised, skilled at managing multiple projects at pace, and energised by a fast‑moving scale‑up environment.
- You are aligned with our mission and values.
Compensation, Perks & Benefits
- Salary: £60,000-£80,000 per year depending on skills, experience and location.
- Private Health Insurance
- Group Life Assurance
- Employee Assistance Programme
- 28 days holiday plus bank holidays per annum
- Hybrid working: 2 days per week in the office and 3 days from home
- Enhanced family leave
- Electric Vehicle Scheme
- Share Incentive Plan
- Cycle to Work Scheme
We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.
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