Cro Or Experimentation Analyst

Job Descriptionhackajob is collaborating with Virgin Media to connect them with exceptional professionals for this role. N Role title: NDigital Experimentation (CRO) Analyst NReports to (Manager’sjob title): NSn CRO ManagernDirectorate / Division: NDigitalnDepartment: NConsumernLocation: NPaddington, Reading, Manchester or Birmingham NLevel / Grade: N4n N nRoledimensions NDirect Reports: none N nIndirect Reports: none NBudget/financial accountability: supporting the delivery of £500m+ eCommerce (Fixed, Mobile, and FMCT) N n NWe are looking for a Digital Experimentation (CRO) Analyst to join the VMO2 Experimentation (CRO) teams within the Digital division. You will be working in a fast-paced, ever evolving, fun and friendly cross-functional squad environment. Teams are responsible for optimising and improving the VMO2 digital experience by solving customer problems while achieving business goals, through quick cycles of data-led experiments and innovation, maintaining excellent customer experience. NThis role is hands-on, data-driven and impact-focused. You will be responsible for providing evaluations based on experiments while turning web analytics, funnel analysis and customer insights into clear recommendations that shape business priorities and improve outcomes across the Digital journeys. N n NKey responsibilities & accountabilities N· nExperimentation and optimisation NnSupport a wide-ranging implementation of Experimentation activities across websites using both client-side and server-side techniques. NBuild forecasting and optimisation models for strategic decisions. NSupport A/B testing and experimentation initiatives, including test design, measurement and analysis NEvaluate test results and provide clear recommendations on next steps NContribute to a culture of continuous improvement through data-led learning and iteration NDrive the type of experimentation method used for the right case from AB, MAB, Multi-var, Personalisation, Stats Accelerator and others. Nn· nJourney and funnel analysis NnAnalyse end-to-end customer journeys NIdentify drop-offs, friction points and behavioural patterns across web and mobile journeys NPerform funnel, cohort and path analysis to understand how customers interact with products and features NTranslate insights into clearly articulated problems and opportunities for the squad to address Nn· nWeb analytics and measurement NnOwn and maintain product and journey dashboards, ensuring consistent and reliable reporting NWork with tools suchas GA4, Tableau Optimizely and ContentSquare NDefine and track KPIs such as conversion rate, drop-off, take-up, funnel completion and revenue impact NEnsure events, tracking and tagging are correctly implemented and fit for purpose Nn n· NStakeholder collaboration NnAct as the product analytics partner within the squad, translating complex data into clear, actionable insights NCommunicate findingsclearly to Product Owners, designers and engineers NCollaborate with central analytics and data teams to align standards, definitions and tooling Nn n NMinimum Criteria – Candidates must demonstrate they meet all of the following criteria: N· n3+ years’ experience working in a Martech/Adtech or data-driven marketing environment. N· nKnowledge or experience of Google Cloud Platform products such as BigQuery, database SQL or experience with similar cloud solutions would be desirable. N· n NHave a practical knowledge and passion for stats and data models and visualisation Tableu and data warehouse N· nPractical experience of using digital data – ideally Optimizely or a similar enterprise optimisation platform. N· nData processing for customer segmentation: SQL is highly desirable, Javascript including Node.Js or Python would be an advantage. N· nPractical experience of using data visualisation tools such as Looker and Tableau N· nEnjoys task-focused delivery, a fast pace of work, overcoming challenges by careful and swift prioritisation calls. N…