Director of Sales EMEA

Company: Primis
Apply for the Director of Sales EMEA
Location: London
Job Description:

Director of Sales, EMEA (GTM Leadership)

London

Series C AI Observability

You’ll report directly to the RVP of Sales (East Coast & EMEA), who reports into the SVP of Global Sales. You will inherit a team that already includes enterprise AEs, an SDR, a DevRel hire, and Field Marketing, with further headcount coming.

For the first six months or so, this is a player‑coach role. You will carry quota alongside the team, get into the field, learn the EMEA buyer firsthand, and build the regional playbook through doing. As the region scales, so does your remit – full P&L ownership, team development, forecasting, and ultimately the opportunity to grow into a GM of EMEA position for the right person.

The hiring manager is looking for someone who is genuinely hands‑on. Not a strategist who forecasts from a dashboard – someone who enjoys being in the weeds, developing their people, and winning deals.

This role is for you if you are a proven EMEA sales leader who is restless in a mature territory and wants to build something real, in one of the most important spaces in enterprise tech, with momentum already behind it.

What you’ll need:

  • 4+ years leading B2B SaaS sales teams in EMEA with clear revenue ownership
  • 4+ years as an IC in technical sales before management – you know what carrying a bag actually means
  • Proven track record of building from early stage in a high‑growth or startup environment
  • Comfortable selling to engineering, ML, and technical personas
  • Hands‑on, execution‑focused leadership style – this role rewards doing, not just directing
  • Bonus: experience in AI infrastructure, developer tooling, data platforms, or adjacent technical categories

ADVERT DISCLAIMER

Research indicates that men will apply to a role when they only meet 50-60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. If you feel you are a fit for our role, please still apply, don’t worry if you don’t tick every single box. We’d still love to hear from you. We encourage underrepresented talent to apply to all our roles & support accessibility needs

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Posted: July 9th, 2026