Head of Marketing UK

Why This Role Matters

• Foundational leadership role to build BJAK’s marketing function in the UK from zero
• Direct ownership of market entry, positioning, and growth strategy in a new region
• High impact on user acquisition, retention, and revenue performance
• Opportunity to define brand presence and customer perception in the UK market
• Responsible for building a high‑performing, data‑driven marketing team
• Key driver in scaling BJAK’s international expansion beyond Southeast Asia

What You’ll Do

• Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities
• Build, hire, and lead the UK marketing team from scratch
• Drive user acquisition, retention, and revenue growth across channels
• Lead cross‑channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more
• Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV
• Establish and evolve BJAK’s brand positioning and voice in the UK
• Build and scale the content and creative engine (landing pages, campaigns, video, copy)
• Manage agencies, freelancers, and internal stakeholders to deliver high‑quality output
• Partner with product, design, data, and commercial teams to align on business goals
• Own the marketing budget, forecasting, and ROI optimisation
• Lead go‑to‑market (GTM) strategy for new products and features
• Continuously leverage data and insights to refine strategy and execution

You’ll Thrive Here If You…

• Think like an owner and enjoy building from zero
• Are both strategic and hands‑on
• Move fast and execute with clarity and accountability
• Make decisions based on data and measurable outcomes
• Are comfortable with ambiguity and bring structure through action
• Have experience leading teams and cross‑functional collaboration
• Are obsessed with impact and growth

What You Bring

• 7–12 years of experience in marketing, across strategy and execution
• Proven track record in scaling marketing and driving measurable growth
• Strong expertise in performance marketing and full‑funnel strategy
• Experience building or leading teams, ideally in a startup or high‑growth environment
• Deep understanding of paid media, SEO, content, CRM, and analytics
• Strong data literacy and decision‑making capability
• Experience managing budgets, agencies, and stakeholders
• Excellent leadership and communication skills
• Based in London (hybrid flexibility)

Nice to Have

• Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar
• Experience in brand building, influencer marketing, or partnerships
• Experience launching or scaling a new market (UK or Europe)

What You’ll Get

• Competitive compensation with performance bonuses
• Full ownership of UK marketing strategy and execution
• Opportunity to build and lead a team from scratch
• A fast‑growth environment where your work directly impacts business outcomes
• High autonomy with clear accountability

Location Requirement

Based in the UK

Compensation Range

£90,000 – £110,000 base salary per annum

Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

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