Digital Activation Director
Up to £85,000 + Benefits | London (Hybrid, 3 Days Per Week) | EMEA Remit
Digital Director role working across a fast-growing, multi-billion-dollar sports apparel and eCommerce brand with huge volumes of first-party data.
We’re hiring for a newly created leadership roles sitting at the heart of a high-profile EMEA account within a leading global media agency. This role requires a background in activation excellence – managing teams of 8+, putting processes into place and furthering the digital activation strategy across programmatic, PPC and social.
Why This Opportunity?
- Newly won flagship eCommerce client with significant investment and growth ambitions
- Lead digital excellence across EMEA markets
- Work across Meta, Google, DV360 and wider digital platforms
- Influence how performance, activation, governance and best practice are delivered internationally
- Partner with senior client stakeholders and become a trusted strategic advisor
- Manage and develop talented onshore and offshore teams
- Opportunity to shape new processes, frameworks and ways of working rather than inherit legacy structures
- Join a business investing heavily in data, innovation, automation and AI-driven optimisation
The Role
Digital activation leadership role, working closely with counterpart teams across the account.
Key responsibilities include:
- Leading multi-market digital activation and performance programmes across EMEA
- Driving campaign quality, governance, planning, optimisation and reporting standards
- Identifying performance opportunities and implementing improvements across markets
- Managing budgets, forecasting, pacing and operational processes
- Developing activation frameworks, QA procedures and best practice standards
- Working closely with specialist teams across paid search, paid social and programmatic
- Translating complex data into actionable recommendations for clients and stakeholders
- Building strong relationships with regional and global client teams
- Leading and mentoring team members across London and offshore hubs
Skills & Experience Required
- Experience leading digital media teams within a media agency or eCommerce environment
- Strong understanding of paid search, paid social and/or programmatic media
- Previous experience managing teams and senior stakeholders
- Comfortable working across international or multi-market campaigns
- Strong commercial awareness and client-facing experience
- Ability to build processes, improve operational efficiency and drive accountability
- Confident using data to identify trends, opportunities and optimisation strategies
- Experience working with fast-paced, performance-focused clients
- Passion for digital innovation, automation and AI-driven improvements
…