Principal Consultant (Commerce & Digital)

Company Overview

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for top brands.

Role Overview

Principal Consultant – Senior strategy and digital consulting leader at VML Enterprise Solutions. You will advise C‑suite global leaders, lead cross‑functional engagements, and drive transformational change across omni‑channel ecosystems.

Key Responsibilities

• Operate at the C‑suite level to engage and lead clients through complex transformational change across omni‑channel ecosystems.
• Lead cross‑functional engagements, serving as the primary point of contact for senior client stakeholders across major clients.
• Build and nurture trusted client relationships, understanding their business challenges and objectives.
• Proactively identify and pursue opportunities to expand existing client relationships and generate new business.
• Mentor, coach, and develop junior consultants, fostering a collaborative and high‑performing environment.
• Leverage expertise in e‑commerce and specialist sector knowledge (retail, FMCG/CPG, B2B, automotive) to provide strategic guidance and solutions.
• Conduct thorough business analysis, identify pain points and opportunities, and develop and present compelling proposals, roadmaps, and presentations.
• Support delivery with business insights to keep teams focused on outcomes and continuously improve processes and methodologies.

Qualifications

• Extensive experience in management or consultancy roles within the e‑commerce domain.
• In‑depth specialist sector knowledge in at least two of the following: retail, FMCG/CPG, B2B, or automotive.
• Proven leadership skills and ability to motivate cross‑functional teams.
• Exceptional relationship‑building and networking skills with senior stakeholders.
• Strong understanding of digital ecosystems and technologies (e‑commerce platforms, CMS, PIM, agile software delivery).
• Advanced problem‑solving, analytical, and lateral thinking skills.
• Excellent communication and presentation skills, able to articulate complex ideas to technical and non‑technical audiences.
• Willingness to travel to client sites within the UK and potentially within the EU.

Benefits

• Permanent role with discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, and social events.
• Family‑friendly policies, discounts with hundreds of retailers, and opportunities to buy and sell holidays.
• Career development support and a culture that values heart, brains, and courage.

Equal Opportunity Employer

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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