Job description
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Role Summary
We are seeking a B2C Marketing Executive to support brand building, audience growth and audience monetisation across Mediahuis Irelands portfolio of leading news brands, including the Belfast Telegraph, Irish Independent and Crime World. A higher proportion of day-to-day activity will be focused on the Belfast Telegraph so were looking for someone who understands Northern Ireland well and can spend time in our Belfast office.
This is a full-funnel, generalist marketing role covering brand, subscription marketing, audience growth, research, media planning and campaign delivery. The role will also support the development and launch of new products and editorial verticals, including contributing to brand positioning and visual identity work.
Working as part of the B2C marketing team, the successful candidate will gain hands-on experience across the full lifecycle of marketing activity, from insight and planning through to execution, evaluation and optimisation with increasing ownership of campaigns and projects over time. We value ability, curiosity and attitude as much as specific channel experience.
We are open to applications on a full-time or part-time basis and are happy to discuss flexible working arrangements.
Key Responsibilities
Brand & Positioning
Support the development and execution of brand strategy across multiple news brands
Contribute to brand positioning work, including the development of visual identities for new products, verticals and initiatives
Work with internal design resource and specialist external agencies to deliver high-quality creative asset
Audience Growth & Monetisation (Full Funnel)
Support audience growth, engagement and subscription marketing activity across the full funnel
Assist with the planning and delivery of brand, brand-response and direct-response campaigns
Ensure marketing activity supports both audience growth and revenue objectives
Campaign Ownership & Delivery
Support larger, cross-brand campaigns led by senior marketers
Take ownership of smaller BAU campaigns
Manage small campaign budgets where activity is delivered externally
Product, Vertical & Proposition Development
Support the development and launch of new products, propositions and editorial verticals
Contribute marketing input to go-to-market planning and launch activity
Media Planning & Activation
Support media planning with agency partners
Deploy campaigns across owned media
Research, Insight & Evaluation
Use audience research and campaign performance data to inform decisions
Skills & Experience
Essential:
Minimum of 2 years experience in a marketing role
Experience working across the marketing funnel
Interest in brand building, audience growth and subscription businesses
Proactive, positive attitude and ownership mindset
Comfort in fast-moving environments
Desirable:
Experience supporting product or proposition launches
Exposure to subscription or membership marketing
Interest in news, media or cultural brands
Strong learning ability and intellectual curiosity
Comfort working across brands and priorities
Good judgement and ability to escalate appropriately
Benefits
From supportive working options and wellbeing initiatives, to learning opportunities and career growth, Mediahuis is a place where you can do meaningful work and thrive. These are just a few of the benefits our team members receive:
35 days annual leave (including bank holidays)
Company Pension Contribution
Bike to Work Scheme
Income Protection
Health & Wellness events
Employee Assistance Programme
Enhanced Maternity & Paternity Leave
Hybrid working schedule
Life Assurance
Educational Assistance
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