Global Director, Social & Digital Media Marketing
The Global Director, Social & Digital Media Marketing is responsible for defining and leading WSP’s global social and digital media strategy, ensuring the right audiences are reached through the right social and digital channels to deliver measurable brand, reputation, talent and commercial outcomes. This role will establish and lead a high‑performing global Social & Digital Media team that delivers both global and regional activation. The position is accountable for digital paid media strategy, investment optimisation, audience targeting, campaign amplification, social media governance, community engagement, and innovation across social and digital media marketing channels.
Key Responsibilities
- Define and lead WSP’s global social and digital media vision, strategy, roadmap and success measures.
- Develop channel strategies across LinkedIn, Google, YouTube, programmatic, paid social and other existing and emerging platforms.
- Recommend channel investment decisions and optimise media mix based on performance and business priorities.
- Partner with Marketing, Communications, MarTech and regional leadership teams to ensure alignment and integration.
- Own the global paid media strategy, investment allocation and optimisation.
- Develop audience targeting frameworks, segmentation strategies and campaign performance models.
- Lead paid activation across LinkedIn, Google Ads, YouTube, programmatic and other existing and emerging channels.
- Establish performance benchmarks, attribution models and ROI measurement frameworks with MarComms partners.
- Partner closely with the MarTech and analytics teams to implement advanced reporting and insights.
- Ensure investments generate measurable brand and commercial outcomes.
- Lead the global social media editorial and content activation calendar across paid and organic channels.
- Establish and oversee social listening programs to monitor brand health, competitor activity, industry trends, emerging risks and opportunities.
- Build and nurture online communities across priority platforms, increasing engagement, advocacy and audience growth.
- Partner with Corporate Communications on issue escalation, reputation management and crisis response protocols.
- Identify themes of potential opportunity and risk for WSP.
- Establish and oversee community management standards, response guidelines and social governance frameworks.
- Build and lead a globally integrated Social & Digital Media Centre of Excellence.
- Establish scalable ways of working that support both global and regional execution.
- Develop resource planning, capability frameworks and workforce strategies.
- Create a high‑performing culture focused on innovation, collaboration and accountability.
- Establish global governance, policies, frameworks and platform standards.
- Develop and lead social media and digital marketing training programmes.
- Bring emerging trends and innovation to the MarComs community.
- Drive continuous improvement through experimentation, optimisation and innovation.
- Lead agency selection and management where appropriate.
- Ensure social media activity reflects evolving audience behaviours, platform best practices and emerging trends.
What We Are Looking For
- Significant experience in digital marketing, paid media and social media leadership preferably in B2B professional services.
- Experience leading global or multi‑region teams.
- Proven experience building and scaling high‑performing social and digital marketing functions.
- Deep expertise in paid media strategy and performance marketing.
- Strong understanding of audience targeting, attribution, analytics and conversion optimisation.
- Experience managing significant digital media budgets.
- Experience working within complex matrixed global organisations.
Benefits
- Hybrid working policy offers the flexibility to work from home two days a week, with opportunities to collaborate in modern offices.
- Inclusivity and belonging initiative demonstrated by employee resource groups and inclusive culture.
- Health & Wellbeing support through Thrive programme, virtual GP service, reasonable workplace adjustments, gymflex scheme, comprehensive menopause support package.
- Flex time programmes such as “WSP My Hour” and part‑time/flexible arrangements.
- Learning and development opportunities including training, mentoring and Chartership.
Equal Opportunity Employer
Here at WSP we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy or maternity/paternity. As a Disability Confident leader, we will interview all disabled applicants who meet the essential criteria, please let us know if you require any workplace adjustments in support of your application.
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