Position
Associate Sales Director Ecommerce for Osprey, Hydro Flask and Curlsmith
Work Location
London
Type
Full time, Permanent, Hyrbrid
What you will be doing
As the Associate Sales Director ECommerce at Helen of Troy EMEA, you will be responsible for leading and driving the Direct-to-Consumer (DTC) efforts within the EMEA (Europe, Middle East, and Africa) region, encompassing all relevant brands as part of the overall Online team and strategy for Curlsmith, Opsrey and Hydro Flask.
You will be involved setting the strategic vision and objectives for our DTC channels, aligning with the company’s five-year business plan and overarching goals.
Your leadership will span across Sales, Content/Merchandising, Marketing/Media, and Operations, and your primary focus will be achieving a substantial increase in our overall business share, while ensuring that our DTC websites are- the best-in-class expression of our brand’s identity.
Achieving your mission by leading the full x-functional eCommerce team and by collaborating closely with the Online Director and the rest of the online team.
Key Responsibilities
- DTC Strategy Development: Develop, implement, and manage a comprehensive DTC channel vision, strategy, and objectives that are in alignment with the company’s five-year business plan. Your vision should encompass all aspects of DTC, including Sales, Affiliate sales and marketing, Content/Merchandising, Media, Operations and tech platforms/partners.
- Revenue Generation: Deliver on the sales plan for Ecommerce across all relevant brands, ensuring that revenue targets are met and budgetary goals are achieved.
- Team Leadership: Manage and inspire the DTC team, fostering a culture of excellence, collaboration, and continuous improvement. Ensure that team members are aligned with the company’s vision and objectives.
- Market Analysis: Keep informed about industry trends, consumer behavior, and competitive landscape within the EMEA market. Use data-driven insights to adapt strategies and stay ahead in the digital marketplace.
- SEO: Own the onsite SEO performance in conjunction with external agency partners and internal teams to drive organic traffic and revenue. Own the technical, on page and content roadmap to increase brand visibility in search and LLM’s.
- CRM: Drive CRM, Retention & Loyalty strategies that focus on improving customer lifetime value, grow our brands database and reducing database churn.
- Inventory Planning: Collaborate with the Finance & Operations team to budget and plan accurate inventory levels, ensuring seamless final mile UX and delivery.
- Paid Media: Working in conjunction with the Associate Performance Marketing Director oversee performance of paid media, including Paid Search (Google Shopping, Targeted PPC, Retargeting) & Paid Social (Retargeting).
- Technology Evaluation: Continually evaluate new technologies and strategies, and work with our IT team to update DTC platforms accordingly ensuring that we keep our brands at the forefront of the online arena.
- Customer Journey Optimization: Together with the eCommerce team, regularly optimising the customer journey through the site, making necessary adjustments to enhance conversion rates.
- Benchmarking: Reviewing benchmark websites in terms of product range, marketing initiatives, functionality, and offerings, including delivery costs, lead-times, and packaging.
- KPI Tracking: Tracking and analyzing key performance indicators (KPIs), including website traffic and sales performance, P&L metrics and make changes as necessary to increase sales.
Skills
- Experience across multiple functional ECommerce areas e.g. payments, delivery options, customer experience, content, merchandising, analytics, digital marketing, omnichannel
- Experience in a project management
- A good understanding of software development and a practical understanding of implementation
- Strong organizational skills and ability to prioritize workloads, while meeting all deadlines in a fast-paced environment.
- Detail-oriented, whilst being able to adapt quickly to changing business processes and business partner
- Magento & Shopify eCommerce platforms knowledge
- Understanding of the technical aspects of online applications, web development, ECommerce, development frameworks and tool sets.
- Fluent in English (and French would be a bonus)
- Excitement about joining a midsize yet growing company with fast-growing brands!
Minimum Qualifications
- University degree or equivalent in Economics, Business, Marketing or equivalent.
- 10-15 plus years experience in digital marketing ideally within an international FMCG/Healthcare/Home/Outdoor B2C environment.
- Authorized to work in the United Kingdom on a full-time basis.
Benefits
- Competitive compensation package depending on experience and skill
- Flexible work policy with regards to working hours and work from home
- Increased flexi-days package after 1 year of service
- Perkbox
- Modern office with collaborative workspaces
- Employee assistance counselling line
- Employee discounts on all our EMEA products
- Lunch and Learns
- Company closure between Christmas and New Year’s
- Employee Stock Purchase Plan
- The chance to work in an international, diverse, and inclusive environment!
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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