Analytics Director
Company: VML
Hybrid working: Working from home / Sea Containers office, London, SE1
VML, part of WPP, is a leading creative company focusing on brand experience, customer experience, and commerce. We work with high‑profile clients such as AstraZeneca, Colgate, Microsoft, Nestlé, and more.
About the role
We are looking for an experienced Senior Social Insights Manager to help turn social data into clear, actionable insight. The role requires strong analytical skills, an understanding of audience behaviour, cultural trends, and the evolving social landscape. You will work collaboratively across teams and communicate insight‑led thinking to both internal stakeholders and clients.
What you’ll be doing:
- Collate and process high volumes of social‑first performance data
- Monitor and report on performance from a campaign perspective and for always‑on activity
- Distill clear actions and insight through the data, making recommendations and presenting findings in a client‑facing manner
- Craft clear performance analysis and narratives in reporting
- Work closely with strategists to develop data‑driven work for current clients and new business prospects
- Create social dashboards to aid and manage reporting across the agency, client‑specific and updating in real time
- Develop an agency proposition on reporting and “which metrics matter”, advising clients accordingly
What you’ll need:
- Long‑term expertise in social listening & digital analytics, with proven ability to impact social strategy
- Strong knowledge of social media vendors ranging from listening, trend spotting and audience research
- Excellent expertise with social media measurement tools and platforms
- Preferred: experience pulling insights from multiple regions
- Exceptional organizational and time‑management skills
- Strong attention to detail and the ability to build productive relationships with key partners
- Digital curiosity and passion for learning new, rapidly evolving platforms and staying abreast of trends
- Demonstrated critical‑thinking skills to plan and execute resourcefully across multiple tasks
- Team‑player; proactive collaboration across business divisions while driving results
- Adaptability to changing situations and flexibility in juggling priorities
- Strong ability to understand and adapt to significant shifts impacting social media (e.g., algorithm changes)
Our commitment to an inclusive work environment
At VML, we foster an all‑inclusive work environment that is both rewarding and career‑forward. Inclusion, Equity & Belonging initiatives and the VML Foundation reflect our dedication to giving back and making a positive impact in our communities.
Equal Opportunity Employer
WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong.
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